getlokki.com
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Getlokki: The B2B SaaS Bet on Sports Equipment Rentals
A €1.5M revenue bootstrapped play to digitize a fragmented sports industry
In a world obsessed with consumer rental platforms, Getlokki is making a quiet, strategic bet on the unsexy backend of the $300B sports equipment market. They aren't trying to be the Airbnb of skis; they are the Shopify for the shops that rent them.
"Getlokki isn't chasing the end consumer; they are arming the middleman with digital infrastructure."
The Niche Strategy
With only 18 employees generating €1.5M in revenue, Getlokki boasts an impressive ~€83k ARR per employee. This signals a highly efficient, product-led motion rather than a bloated sales team. Their traffic data reveals a hyper-localized focus: 89.5% of traffic originates from a single undefined region (likely France, their home base), proving they are dominating a specific geography before expanding globally.
The SEO Moat (and Missed Opportunity)
Getlokki is winning on branded search (5,240 monthly searches for 'lokki'), but they have a glaring vulnerability. They are losing massive traffic to a competitor named 'Looki' (7,250 monthly searches). This suggests a brand name collision in the search results. While their direct traffic is healthy at 43%, they must solve this brand confusion to capture the full market intent.
The technology stack tells a story of pragmatic growth. They leverage industry standards—jQuery, Tailwind, Bootstrap—rather than bleeding-edge frameworks, prioritizing stability and speed to market. The integration of Intercom and Zendesk highlights a heavy investment in customer success, a critical component for B2B SaaS serving small-to-medium rental businesses that require hand-holding.
- Product-Led Growth: The 'lokki start' signup flow is frictionless, designed for immediate onboarding.
- Community Building: Active Facebook and LinkedIn groups suggest they are cultivating a network effect among rental operators.
- Vertical Focus: Unlike generic rental software, their language is tailored specifically to sports equipment (skis, bikes, gear).
The Verdict: A Solid Foundation for Scale
Getlokki is a classic 'bottom-up' SaaS winner. If they can fix their brand visibility issue and expand beyond their French stronghold, they are poised to become the default operating system for sports rentals.
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Logiciel de gestion de location d'équipements & matériel
Your preferred partner for digitalizing your equipment rental store. Manage your entire rental business and boost your sales.
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About getlokki.com
Your preferred partner for digitalizing your equipment rental store. Manage your entire rental business and boost your sales.
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getlokki.com uses 29 technologies across their website including YouTube Embed, Google Fonts, HSTS, reCAPTCHA, and more.
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YouTube Embed
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Google Fonts
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HSTS, reCAPTCHA
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Webflow
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AWS CloudFront, Cloudflare
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getlokki.com receives approximately 11.2K monthly visitors and ranks #1,865,740 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:27 on the site.
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