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Oco: The Swiss Army Knife of Security Cameras?
How a 30-person team is bridging the gap between legacy hardware and modern cloud AI
In a market dominated by Ring and Nest, Oco is playing a different game: turning any existing camera into a smart, cloud-connected device. With just 30 employees and $3.4M in revenue, they're betting that compatibility beats ecosystem lock-in.
"Oco isn't selling cameras—they're selling a second life for the cameras you already own."
The Bridge Strategy
Oco's H1 tag says it all: 'Connect your existing cameras in two clicks with Oco Bridge.' This is their Trojan Horse. Instead of fighting the hardware saturation, they're commoditizing it. The real product isn't plastic—it's the cloud layer, the AI analytics, and the 'oco analytics' keyword they own in search (210 monthly searches).
The Silent Traffic
With 5,331 monthly visits and a global rank of #3.2M, Oco is flying under the radar. But the traffic mix tells a story: 40% direct traffic means they have a loyal, returning user base. This isn't a viral play—it's a utility product that people bookmark. The 'oco' keyword gets 14,740 monthly searches, suggesting strong brand recall for a company this size.
Their tech stack is pragmatic: Shopify for commerce, Zendesk for support, Tailwind and Bootstrap for speed. They're not reinventing the wheel—they're building a reliable bridge between old hardware and new intelligence. The real question is whether the market wants a universal adapter or a seamless ecosystem.
- Owns the 'oco analytics' search term (210 monthly searches)
- 40% direct traffic indicates sticky, repeat usage
- Built on Shopify—treating hardware like a commodity
- CEO Andrey Lavrov has bootstrapped to $3.4M without VC funding
Oco is the duct tape of smart security
They're not sexy, but they might just work with everything you already own. In a world of walled gardens, that's a rebellious act.
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Oco Outdoor and Indoor Security Cameras with Cloud storage – Oco Smart Cloud Cameras
Meet Oco - weather and vandal proof smart security cameras with SD card and Cloud storage. Great for home monitoring and business security.
Oco Outdoor and Indoor Security Cameras with Cloud storage
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About getoco.com
Meet Oco - weather and vandal proof smart security cameras with SD card and Cloud storage. Great for home monitoring and business security.
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Technology Stack
getoco.com uses 23 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Mailchimp
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Twitter Pixel, Google Ads, Facebook Pixel
Traffic & Audience
getoco.com receives approximately 5.3K monthly visitors and ranks #3,237,736 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:10 on the site.
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