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getrael.com
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getrael.com

42 technologies
VerifiedVisit81.8K/mo$25M9242 Tech25 Leads
Deep Dive

GetRael: Building a $25M Menstrual Care Empire

How a DTC brand is redefining cycle care with clean ingredients and vertical integration

In a market dominated by giants like Tampax and Always, Rael has quietly built a $24.8M revenue business by targeting a specific, underserved segment: health-conscious consumers demanding clean, effective menstrual care. This isn't just about pads and tampons—it's about owning the entire cycle wellness ecosystem.

$24.8M
Annual Revenue
$20.3M
Total Funding
92
Employees
81.8K
Monthly Visits

"Rael isn't just selling menstrual products—they're building a vertically integrated lifestyle brand for the modern, health-conscious consumer."

The Growth Trajectory

With 81,836 monthly visits and a 44% organic search share, Rael demonstrates the power of brand-led growth. Their top keyword 'rael' alone drives 49,900 monthly searches—indicating strong brand recall and direct-to-consumer loyalty. The 46% direct traffic confirms they're building a destination brand, not just a transactional e-commerce site.

The Target Audience

Rael's customer base isn't mass-market—it's precision-targeted. The 92-person team focuses on consumers who reject traditional menstrual care chemicals. Their product mix (pads, tampons, supplements, skincare) reveals a strategy: own the entire cycle, not just the period. This creates higher lifetime value and deeper brand loyalty.

  • Vertical integration from product development to distribution
  • Clean ingredient positioning as a core differentiator
  • Expanding beyond menstrual care into broader wellness
  • Strong brand equity with 49,900 monthly branded searches
  • Tech stack optimized for conversion (PWA, Tailwind, Bootstrap)
Mass-market chemical formulations
Clean, effective ingredients
Retail dependency
Direct-to-consumer control
Single-category focus
Full cycle wellness ecosystem

The tech stack reveals a modern, conversion-optimized foundation. With PWA implementation, Tailwind CSS, and Bootstrap, Rael prioritizes mobile experience—critical for their demographic. The use of jQuery and Swiper suggests a focus on smooth, interactive shopping experiences. This isn't legacy tech; it's pragmatic modern web development.

Rael is a blueprint for niche CPG domination

They've proven that with $20M in funding, clean ingredient positioning, and vertical integration, you can build a $25M+ business in an industry dominated by conglomerates—without compromising on mission or margins.

What tech stack does Getrael use?

68 detected
Accessibility1
Error Tracking1
Programming Languages1
Push Notifications1
Email Marketing1
Customer Support1
Reviews1
E-commerce & Payments2
Performance1
Web Standards2
UI Libraries2
Frontend Frameworks1
Tracking & Analytics26
G
Google Analytics
G
Google Tag Manager
H
Hotjar
F
Facebook Pixel
H
Hotjar
H
Hotjar
P
Pinterest Tag
S
Snapchat Pixel
M
Microsoft Ads (Bing)
H
Hotjar
G
Google Tag Manager
B
Bing
A
Amazon CloudFront
J
jsDelivr
G
Google APIs
P
Pinterest
G
Google Analytics
G
Google DoubleClick
F
Facebook Pixel
A
Analytics Service
F
Facebook
G
Google Static
S
Snapchat
T
TikTok Pixel
T
Tracking Pixel
A
Amplitude

How much traffic does Getrael get?

Traffic & Engagement

81.8K
Monthly Visits
2.4
Pages/Visit
0:56
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+1%
80.7K
Oct 2025
Oct
91.3K
Nov 2025
Nov
81.8K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
46%
Social
3%
Referrals
5%
Email
0%
Paid
1%

Where is Getrael's audience located?

🌍62.5%
🌍6.2%
🌍5.7%
🌍2.6%
🌍2.3%

What keywords does Getrael rank for?

5 keywords
1rael49.9K vol$0.37
2rael pads1.2K vol$0.75
3rael pimple patch970 vol$0.71
4rael beauty560 vol$0.69
5spicules skincare safety200 vol

How is Getrael's SEO?

Open Graph Image

OG Image preview
og:image

http://www.getrael.com/cdn/shop/files/Rael_Logo_Forest-Green.png?height=628&pad_color=fff&v=1682534336&width=1200

Meta Tags

title46 chars

Rael | Holistic Health Products for Your Cycle

description163 chars

Discover holistic cycle care for essentials - pads, tampons, supplements, skin care, and more. We offer clean, effective ingredients to support you all cycle long.

languageEN

H1 Tags

h1Subscribe & Save 10%

Schema Types

OrganizationWebSite

What is Getrael's revenue?

$25M
Annual Revenue
92
11%
Employees
$270K
Revenue/Employee
$20M
Total Funding
Buena Park, United States
Headquarters

Who works at Getrael?

Loading leads...

What do customers think of Getrael?

Getrael

Getrael

0.0
0 reviews

Categories

Vitamin and Supplements Store#undefinedHealth and Beauty Shop#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Getrael

What is Getrael's Revenue?
Getrael generates approximately $25M in annual revenue. With 92 employees, that's $270,000 per employee. The company has raised $20M in total funding.
What does Getrael do?
Discover holistic cycle care for essentials - pads, tampons, supplements, skin care, and more. We offer clean, effective ingredients to support you all cycle long.
How fast is Getrael growing?
Getrael employee count has changed by 11% year over year.
What technologies does Getrael use?
Getrael uses 42 technologies across their website including Accessibility, Fonts, Security. Key technologies include AccessiBe, Font Awesome, Adobe Fonts, hCaptcha, HSTS.
Who are Getrael's competitors?
Getrael's main competitors include Cora, The Children's Place, Seventh Generation. These companies operate in similar markets and compete for the same customer base.
What do customers think of Getrael?
Getrael has a Trustpilot score of 0.0 out of 5 (0 stars).

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How to contact Getrael?

What are Getrael's key pages?

Export getrael.com Data

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About getrael.com

Discover holistic cycle care for essentials - pads, tampons, supplements, skin care, and more. We offer clean, effective ingredients to support you all cycle long.

Company Overview

getrael.com
Website
lifestyle
Industry
#417,683
Global Rank
81.8K
Monthly Visitors
42
Technologies
25+
Employees

getrael.com Key Pages

Contact getrael.com

Technology Stack

getrael.com uses 42 technologies across their website including AccessiBe, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.

Accessibility

AccessiBe

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Error Tracking

Sentry

Programming Languages

PHP

CDN

Bunny CDN, unpkg, jsDelivr

Traffic & Audience

81.8K
Monthly Visits
44%
Bounce Rate
2.4
Pages/Visit
0:56
Avg. Duration

getrael.com receives approximately 81.8K monthly visitors and ranks #417,683 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:56 on the site.

The majority of getrael.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is getrael.com?
Discover holistic cycle care for essentials - pads, tampons, supplements, skin care, and more. We offer clean, effective ingredients to support you all cycle long.
What technologies does getrael.com use?
getrael.com uses 42 technologies including AccessiBe, Font Awesome, Adobe Fonts, Google Fonts, and 36 more. View the full tech stack analysis above.
How do I contact getrael.com?
You can contact getrael.com via email at [email protected].
What are getrael.com's social media accounts?
getrael.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is getrael.com?
getrael.com receives approximately 81.8K monthly visitors and ranks #417,683 globally. Traffic is declining by 10.3% month-over-month.

Related Searches

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This page provides publicly available information about getrael.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit getrael.com directly at https://getrael.com.