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GetWhy: Scaling Empathy with AI
From 90 employees to $20.9M revenue, this is the future of qualitative research.
For decades, customer empathy was a bottleneck—expensive, slow, and limited to a handful of interviews. GetWhy is betting $73M that AI can turn that bottleneck into a scalable, strategic resource, transforming weeks of research into hours of insight.
"They aren't just analyzing video; they're commoditizing the very act of listening at scale."
The Product-Market Fit Signal
With 54% direct traffic and a branded search volume of 310 monthly queries, GetWhy has achieved a rare feat for B2B SaaS: brand recall. Users aren't stumbling upon them; they're actively seeking out the 'GetWhy' solution, signaling strong word-of-mouth in product and UX circles.
The Efficiency Play
In a market where 'move fast and break things' is dead, 'move fast and understand things' is king. GetWhy's promise of 'hours, not weeks' directly attacks the $20B+ user research market's inefficiency. By leveraging a lean team of 90 to drive $20.9M in revenue, they are proving that AI doesn't just add capability—it multiplies human leverage.
The tech stack reveals a modern, performant foundation (Vite, Tailwind, Core-js), but the real story is in the gaps. The lack of deep backlink data and the ambiguity in 'Top Countries' suggest they are in a high-growth, perhaps pre-SEO-dominance phase. They are building the plane while flying it, relying on product virality over search engine optimization.
- The 'Moltke's Mansion' keyword anomaly hints at either a viral campaign or a data anomaly worth investigating for competitive intelligence.
- A Trustpilot rating of 3.2/5 with only 1 review suggests the platform is still in the early days of public consumer validation.
- The reliance on jQuery alongside Vite suggests some legacy code maintenance, but the overall stack is lightweight and fast.
The Verdict: A Unicorn in the Making?
With $73M in funding and a clear revenue trajectory, GetWhy is positioned to dominate the 'AI for User Research' vertical.
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https://www.getwhy.io/wp-content/uploads/2024/02/[email protected]
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AI-powered Insights from video interviews
Unlock rapid, human-centered insights with GetWhy's AI-powered platform. Transform video interviews into action in hours, not weeks.
The Agentic AI for Consumer Research
End-to-end consumer research for GTM, innovation, and insights teams - unlocking empathy at scale to drive smarter, more precise decisions.
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Getwhy
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Reviews (1)
Their panel doesn´t pay the compentation
I´m a participant in their panel and they won´t the the compentation, even I fulfill my obligations. Keep away from them.
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About getwhy.io
Unlock rapid, human-centered insights with GetWhy's AI-powered platform. Transform video interviews into action in hours, not weeks.
Company Overview
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Technology Stack
getwhy.io uses 19 technologies across their website including Vimeo, PHP, WordPress, and more.
Video
Vimeo
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PHP
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WordPress
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Amazon Web Services, AWS CloudFront
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HubSpot
Traffic & Audience
getwhy.io receives approximately 38.0K monthly visitors and ranks #867,331 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 4:54 on the site.
The majority of getwhy.io's traffic comes from undefined, undefined, .
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