G. Fox doesn't chase shiny objects. They supply PPE, cleaning chemicals, and industrial consumables—the literal grudge purchases that factories can't operate without. Their keyword strategy reveals the playbook: ranking for 'ppe suppliers' (420 monthly searches) and hyper-specific terms like 'first aid kits - factory regulation aidk005' (140 searches). They're not building a brand; they're becoming infrastructure.

With 74% organic traffic and a #1.1M global rank, G. Fox is playing a volume game where specificity beats scale. Their top keyword is simply 'gfox' (530 searches)—proof they've achieved brand recognition in a fragmented market. The real moat? Capturing long-tail industrial queries that Amazon can't be bothered with. This is SEO for the factory floor, not the consumer.