Giftcard.com isn't trying to be the next Apple. It's the infrastructure layer behind the $100B+ global gift card market, quietly generating $5.4M in revenue from 30 employees while 58% of its traffic comes directly from users who know exactly what they want.

"The most valuable businesses aren't always the sexiest—sometimes they're the ones people use without even realizing it."

The company's tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, Material UI—all standard frameworks that prioritize speed over flashiness. They're not reinventing the wheel; they're optimizing the vehicle that already moves. The 2.2/5 Trustpilot rating from 8 reviews tells a different story, however. In a transactional business where trust is currency, this rating is a red flag that demands investigation.

• Niche SEO domination: 50%+ traffic from Meijer-specific searches
• Direct traffic supremacy: 58% bypass search engines entirely
• Lean operations: $5.4M revenue from just 30 employees ($180K/employee)
• Infrastructure focus: Built on battle-tested frameworks, not bleeding-edge tech
• Trust gap: 2.2/5 rating suggests execution problems despite strong traffic