gigya.com
gigya.com
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Gigya: The Identity Giant That Never Sleeps
How 2.3M monthly visits power the internet's most overlooked infrastructure
Every time you log in with Facebook, Google, or Apple on a major website, there's a good chance Gigya's invisible infrastructure is making it happen. This isn't just another SaaS company—it's the silent backbone of digital identity for brands you know, handling authentication at massive scale while most of the internet doesn't even know it exists.
"They don't compete for attention—they compete for trust, and at $40M revenue with 257 people, they're winning."
The Invisible Giant
Gigya operates in the shadows of the internet's biggest moments. With 2.3M monthly visits and a global rank of #28,967, they're not chasing viral traffic—they're servicing enterprise clients who need identity infrastructure that scales. The 28% direct traffic tells the story: when their customers need them, they know exactly where to go. No SEO games, no content marketing blitz—just reliable service that becomes mission-critical infrastructure.
The Funding-to-Revenue Engine
Here's what's fascinating: $105.8M in funding over what appears to be a mature lifecycle, yet they're still growing. Most companies at this stage either get acquired or pivot. Gigya found something better—a sustainable, high-margin business in customer identity and access management (CIAM). Their revenue per employee ($156K) suggests they're not burning cash on growth at all costs. This is a company that learned to run before raising more money.
The keyword data reveals their true DNA. 'Gigya SDK 3.2.6 download' and 'Gigya end session' aren't vanity metrics—they're developers solving real problems. Meanwhile, 'doterra login' appearing in their top keywords shows they're powering authentication for major brands, likely as white-label infrastructure. This is enterprise B2B2C at scale, where the end-user never knows Gigya exists, but the brand depends on them completely.
- Enterprise-first product strategy: 723K backlinks from major brand implementations, not marketing campaigns
- Developer-centric growth: SDK downloads and technical queries dominate search behavior
- Sustainable unit economics: $40M revenue with 257 employees suggests disciplined scaling
The Unsexy Billion-Dollar Problem
Identity management is boring until it's broken. Gigya solved it at scale, and the data proves they're still winning.
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About gigya.com
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Traffic & Audience
gigya.com receives approximately 2.3M monthly visitors and ranks #28,967 globally. The website has a bounce rate of 63% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:12 on the site.
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This page provides publicly available information about gigya.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gigya.com directly at https://gigya.com.