global.yougov.com
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YouGov: The Polling Giant's Data Play
How a 4,660-employee survey empire monetizes global opinion
YouGov isn't just measuring public opinion—they're building a proprietary data asset that turns 800,000 monthly visitors into a $665M revenue engine. In an era of fake data and unreliable surveys, they're betting everything on the one thing that actually matters: engaged panelists who share their realities.
"They don't just ask questions—they own the answers."
The Panel is the Product
While competitors scrape social media or buy third-party data, YouGov built a direct relationship with 96,710+ reviewers. Their 'Research Reality' isn't about what people say online—it's about what 4,660 employees can extract from a global panel that trusts them enough to share authentic opinions. This is the moat: scale + quality.
The B2B Revenue Machine
At $665M in revenue, YouGov operates at the intersection of political polling and corporate intelligence. Their client list spans from FMCG giants to political campaigns, all paying premium prices for data that can't be bought on the open market. The 4,660 employees aren't just analysts—they're relationship managers turning insights into contracts.
The tech stack tells the story: Tailwind CSS, Bootstrap, Ant Design, and DaisyUI for the frontend; Google Analytics, Tag Manager, and New Relic for measurement. They're not reinventing the wheel—they're optimizing for speed and scale. The 818K monthly visits come primarily from direct traffic and organic search, suggesting a brand that's built on repeat usage rather than viral growth.
- 4,660 employees serving global clients from political campaigns to FMCG giants
- 96,710 Trustpilot reviews proving panel engagement (unheard of in market research)
- Tech stack focused on speed: Tailwind, Bootstrap, and lazy loading for 818K monthly visitors
- Revenue model: B2B data subscriptions, not consumer advertising
The Unsexy Data Moat
YouGov proves that in data, boring beats shiny. Their 4,660 employees and 96K+ reviews are worth more than any algorithm.
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YouGov: Data Analytics & Market Research Services
Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.
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Reviews (20)
Fun/Easy way to pass the time, have your voice heard, and earn some nice rewards!!!
Surveys are easy interesting and even fun at times. Good way to pass the time and earn some nice rewards. I recently cashed in for a $100 giftcard. Totally worth it and you get to have your voice/opinions heard.
ease of completion of task
ease of completion of task
Most surveys are interesting except for…
Most surveys are interesting except for the repetitive ones about "Have you heard of this brand".
Lots of interesting surveys and easy…
Lots of interesting surveys and easy points redemption
Interesting and Thought-Provoking Subjects
The questions are easy to follow, the topics are thought-provoking, and I tend to learn something when I do the quizzes.
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About global.yougov.com
Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.
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Technology Stack
global.yougov.com uses 19 technologies across their website including Font Awesome, PHP, Contentful, Ghost, and more.
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PHP
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Contentful, Ghost
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AWS CloudFront
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global.yougov.com receives approximately 818.4K monthly visitors. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:17 on the site.
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