While most mobility startups chase scooters and EVs, GoByBike is quietly solving a €40M problem: making corporate bike benefits frictionless for 2.7 million Finnish workers. They've raised €131M to prove that the future of urban commuting isn't about new vehicles—it's about unlocking the ones already in your garage.

"The biggest moat in mobility isn't hardware—it's the 15-minute employee onboarding that HR managers actually love."

Their tech stack tells the same focused story: jQuery and Bootstrap for speed, GSAP for micro-interactions, and HelpScout for B2B support. They're not building a flashy consumer app—they're building a robust procurement layer that integrates with existing HR systems. The 170 monthly searches for 'gobybike finland oy' prove their brand is sticking with decision-makers.

• €40/month entry point vs. €2K+ upfront bike costs—flipping the capital expenditure model
• 33 employees generating €4.7M revenue = €142K per head—high efficiency for a hardware-adjacent business
• 52% direct traffic indicates strong word-of-mouth in the HR community
• 181,820 monthly searches for 'Canyon'—a competitor keyword they're not chasing (yet)