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Echelon Payments: The EPSG Evolution
A $100M+ fintech quietly rebranding while maintaining its core merchant services engine.
goepsg.com is the digital front door for a financial infrastructure play that's undergone a massive identity shift. What started as EPSG is now Echelon Payments, a $101.3M revenue entity with 386 employees. The domain tells a story of legacy meeting future—a classic rebranding effort where the old URL persists while the brand pivots to 'Echelon.'
"When a fintech's website shows zero traffic, it's either a stealth B2B giant or a brand in identity crisis."
The Silent B2B Giant
Despite zero visible web traffic, Echelon Payments operates at scale with $100M+ revenue and nearly 400 employees. This is classic B2B infrastructure—where deals happen through ISO channels, not organic search. The lack of traffic isn't a weakness; it's a signal of enterprise sales motion where relationships, not keywords, drive revenue.
The Rebrand Strategy
The domain 'goepsg.com' redirects to 'echelonpayments.com,' revealing a deliberate pivot from EPSG (Electronic Payment Services Group) to Echelon. This isn't just a name change—it's a positioning shift from commodity processing to 'secure, innovative solutions with a focus on excellence.' The tech stack (Swiper, Tailwind, Bootstrap) suggests a modern front-end rebuild to match this new narrative.
The leadership roster is telling: Michael Cohen (CEO, UA Merchant Svcs), Richard Ross (Co-Founder & Chairman), and Brent Rose (CEO) form a triad that suggests deep merchant services expertise. The contact email ([email protected]) points to a design agency managing their digital presence—likely a temporary bridge during the rebrand rollout.
- Zero organic visibility despite $100M+ revenue—classic enterprise sales motion
- Dual CEO structure (Cohen & Ross) suggests specialized division of labor
- Rebrand from EPSG to Echelon indicates market positioning upgrade
- Tech stack leans on modern CSS frameworks (Tailwind, DaisyUI) for rapid iteration
The Quiet Giant's Next Move
Echelon Payments is playing the long game—rebranding while scaling. For investors and founders, this is a blueprint for B2B fintech growth: build revenue first, brand second, and never apologize for zero web traffic when your sales team closes deals offline.
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The Future of EPSG: Evolving to Echelon Payments
Discover EPSG's evolution into Echelon Payments, delivering secure, innovative solutions with a focus on excellence.
The Future of EPSG
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About goepsg.com
Discover EPSG's evolution into Echelon Payments, delivering secure, innovative solutions with a focus on excellence.
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goepsg.com uses 17 technologies across their website including Google Fonts, PHP, WordPress, and more.
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goepsg.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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