gofcr.com is a digital ghost—a domain with zero measurable traffic that's home to a $303M customer support powerhouse. This isn't a startup; it's the invisible infrastructure behind TTEC's enterprise pivot, rebranded but still running on the FCR playbook.

"This isn't a rebrand—it's a strategic burial of the FCR legacy to serve enterprise buyers, not digital natives."

The tech stack reveals a modern, performance-focused foundation: Tailwind CSS, Bootstrap, Swiper for interactions, and AOS for scroll animations. They're using Google Analytics, Tag Manager, and Clarity for tracking—tools that are essentially dormant given the zero traffic. It's a fully-built, technically sound site that's been strategically deprioritized, a digital museum piece for a brand that's moved on.

• The 2019 acquisition by TTEC wasn't just a buyout—it was a complete strategic repositioning from digital-native support to enterprise-scale operations
• gofcr.com's zero traffic isn't a bug; it's a feature of a post-acquisition rebrand where the old domain becomes a redirect shell
• With 1,235 employees and $303.8M revenue, this is a mid-sized enterprise player, not a startup—yet it maintains a startup-facing brand facade
• The $1.5B funding indicates TTEC's deep pockets, suggesting gofcr.com is kept alive for strategic reasons beyond direct traffic generation