good-loop.com
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Good-Loop: The Profitable Ad-Tech for Good
How a 63-person team is turning brand purpose into $7.9M revenue with ethical advertising.
In an ad-tech landscape saturated with surveillance capitalism, Good-Loop is betting that brands will pay a premium for ethics. With $7.9M in revenue and just 63 employees, they aren't just doing good—they're scaling it profitably.
"Good-Loop proves that ethical ad-tech isn't a charity case—it's a scalable business model."
The Silent Traffic Engine
Despite a modest 4,440 monthly visits, Good-Loop commands a unique dominance: 49% direct traffic. This is the hallmark of a brand with high recall and repeat utility. Their audience isn't stumbling upon them; they are returning. The 70.5% / 29.5% split in undefined traffic suggests a highly targeted, likely B2B enterprise pipeline rather than a spray-and-pray consumer approach.
The 'Agency' Blind Spot
The keyword data reveals a fascinating tension. While branded terms ('good loop', 'goodloop media') hold steady, 'loop agency' (530 volume) and 'good loop agencia' (10 volume) indicate a strong pull from the traditional agency world. This suggests Good-Loop is currently competing on generic terms or being discovered as a service provider, not just a SaaS platform. It's a land-grab opportunity in the making.
Their tech stack—Vite, Tailwind, Ant Design, and Hotjar—signals a modern, product-led engineering culture. They move fast, measure everything, and prioritize UX. This isn't legacy ad-tech wrapped in a new wrapper; it's a modern platform built for the privacy-first era.
- Profitability over hype: $7.9M revenue with a lean 63-person team suggests strong unit economics.
- Brand gravity: Nearly half their traffic is direct, indicating high stickiness.
- The 'Agency' pivot: Search terms reveal a massive opportunity to dominate the agency channel.
The Verdict: A B2B Playbook for the Gen Z Era
Good-Loop is positioned to capture the inevitable shift of ad dollars from 'what works' to 'what works and feels right'.
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Good-Loop make it easy and profitable for big brands to do good at scale.
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Ethical Advertising - with a charity bonus
In the murky & false world of online advertising, Good-Loop provides an honest & ethical route to get your message to customers. Adverts are opt-in (ad-choice as an alternative to ad-blocking), and 50% of the money goes to a charity chosen by the viewer. The result is an engaged user who feels good about your advert. Disclaimer: I work for Good-Loop.
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About good-loop.com
Good-Loop make it easy and profitable for big brands to do good at scale.
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Technology Stack
good-loop.com uses 20 technologies across their website including Cloudinary, HSTS, Laravel, and more.
Media
Cloudinary
Security
HSTS
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Laravel
CMS
Contentful
Cloud & Hosting
Netlify
Marketing Automation
HubSpot
Traffic & Audience
good-loop.com receives approximately 4.4K monthly visitors and ranks #4,875,347 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of good-loop.com's traffic comes from undefined, .
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This page provides publicly available information about good-loop.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit good-loop.com directly at https://good-loop.com.