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GoodHire: The Small Giant in Background Checks
How a 23-person team is carving out a niche in a crowded compliance market
In a market dominated by giants like Checkr and Sterling, GoodHire operates with surgical precision. With just 23 employees generating $2.3M in revenue, this isn't a scaling play—it's a profitable, compliance-first business that understands the pain of hiring.
"GoodHire isn't trying to be the biggest background check platform—it's trying to be the most compliant one that small businesses can actually afford."
The Mid-Market Sweet Spot
With traffic concentrated in undefined (78.1%), GoodHire targets the underserved middle market—companies too large for manual checks but too small for enterprise contracts. Their sales team structure (National Sales Director for MidMarket & Enterprise, plus dedicated reps) reveals a focus on relationship-driven sales rather than pure automation. This is a business built on trust, not just transactions.
The SEO Moat Strategy
GoodHire's organic search dominance (57% of traffic) isn't accidental. They rank for hyper-specific compliance queries like 'how an employer can check a driver license status in nj' (320 monthly searches) and 'last dui was 13 years ago will it deny security clearance' (300 monthly searches). This long-tail strategy captures high-intent users at the exact moment they need answers, not just services.
The tech stack tells a story of pragmatic choices. They use Tailwind CSS and Bootstrap for rapid UI development, but also deploy PWA capabilities for mobile accessibility. Analytics are tracked via Google Analytics, GTM, and Amplitude—suggesting a data-informed approach despite the small team size. The absence of heavy frameworks indicates a focus on speed and maintainability over flashy features.
- FCRA compliance isn't just a feature—it's the entire value proposition
- Direct traffic (34%) suggests strong brand recognition in niche circles
- Minimal reviews (2 on Trustpilot) indicate a B2B focus over consumer marketing
- The 2.9/5 rating hints at friction in the background check process itself
The Anti-Startup Startup
GoodHire proves that in compliance-heavy industries, trust beats scale. With $2.3M from 23 people, they're not building a unicorn—they're building a sustainable business that actually understands its customers' regulatory nightmares.
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GoodHire: Employment Background Check Services for Companies
GoodHire’s FCRA-compliant employment background checks for companies help ensure a safe and secure workplace for employers and employees.
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Reviews (2)
Refusal to opt-out and suppress my data- you should worry
It is incredibly frustrating to remove private information. Especially when there has been an identity theft and a threat to my personal safety. Good Hire masks themselves under several entities. At this time, I have requested no less than four times to suppress and opt out of my date being sold. I will continue to pursue legal routes and reporting sites such as Trust Pilot to protect my privacy and stop companies from making money with the information I do not give them permission to.
INDIAN SCAM
Indian Scam. If you wish to check background your workers. They will be calling them. Only they don't do this to everyone. They will leave a massage like this: " we have trouble with your social security number , it is serious matter if you want contact us warrant will be issued and you will be arrested. " The massage they left on my phone. How do I know this. Cause my phone number is private. Very little I use it. Please go on their website see Indians and all have accent. They are professional Scammers who control America.
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About goodhire.com
GoodHire’s FCRA-compliant employment background checks for companies help ensure a safe and secure workplace for employers and employees.
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goodhire.com uses 24 technologies across their website including Font Awesome, HSTS, PHP, and more.
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goodhire.com receives approximately 50.6K monthly visitors and ranks #665,373 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:33 on the site.
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