9:41
goodhire.com
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goodhire.com

24 technologies
VerifiedVisit50.6K/mo$2M2324 Tech1 Leads
Deep Dive

GoodHire: The Small Giant in Background Checks

How a 23-person team is carving out a niche in a crowded compliance market

In a market dominated by giants like Checkr and Sterling, GoodHire operates with surgical precision. With just 23 employees generating $2.3M in revenue, this isn't a scaling play—it's a profitable, compliance-first business that understands the pain of hiring.

$2.3M
Annual Revenue
23
Employees
50.5K
Monthly Visits
57%
Organic Traffic

"GoodHire isn't trying to be the biggest background check platform—it's trying to be the most compliant one that small businesses can actually afford."

The Mid-Market Sweet Spot

With traffic concentrated in undefined (78.1%), GoodHire targets the underserved middle market—companies too large for manual checks but too small for enterprise contracts. Their sales team structure (National Sales Director for MidMarket & Enterprise, plus dedicated reps) reveals a focus on relationship-driven sales rather than pure automation. This is a business built on trust, not just transactions.

The SEO Moat Strategy

GoodHire's organic search dominance (57% of traffic) isn't accidental. They rank for hyper-specific compliance queries like 'how an employer can check a driver license status in nj' (320 monthly searches) and 'last dui was 13 years ago will it deny security clearance' (300 monthly searches). This long-tail strategy captures high-intent users at the exact moment they need answers, not just services.

The tech stack tells a story of pragmatic choices. They use Tailwind CSS and Bootstrap for rapid UI development, but also deploy PWA capabilities for mobile accessibility. Analytics are tracked via Google Analytics, GTM, and Amplitude—suggesting a data-informed approach despite the small team size. The absence of heavy frameworks indicates a focus on speed and maintainability over flashy features.

  • FCRA compliance isn't just a feature—it's the entire value proposition
  • Direct traffic (34%) suggests strong brand recognition in niche circles
  • Minimal reviews (2 on Trustpilot) indicate a B2B focus over consumer marketing
  • The 2.9/5 rating hints at friction in the background check process itself
Doesn't chase enterprise contracts
Specializes in SMB compliance
Avoids feature bloat
Maintains lean operations
No mobile app for candidates
Focuses on employer workflow efficiency

The Anti-Startup Startup

GoodHire proves that in compliance-heavy industries, trust beats scale. With $2.3M from 23 people, they're not building a unicorn—they're building a sustainable business that actually understands its customers' regulatory nightmares.

What tech stack does Goodhire use?

34 detected
Security1
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
Advertising1
Customer Support1
A/B Testing1
Performance1
Web Standards2
UI Libraries1
Frontend Frameworks2
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager
B
Bing
J
jsDelivr
A
Amplitude
G
Google Analytics
G
Google DoubleClick

How much traffic does Goodhire get?

Traffic & Engagement

50.6K
Monthly Visits
1.9
Pages/Visit
0:33
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend-18%
61.5K
Oct 2025
Oct
54.7K
Nov 2025
Nov
50.6K
Dec 2025
Dec

Traffic Sources

Search
57%
Direct
34%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Goodhire's audience located?

🌍78.1%
🌍6.7%
🌍4.0%
🌍2.8%
🌍1.9%

What keywords does Goodhire rank for?

5 keywords
1goodhire2.1K vol$22.60
2background check35.2K vol$6.78
3how an employer can check a driver license status in nj320 vol
4last dui was 13 years ago will it deny security clearance300 vol
5goodhire background check200 vol$5.67

How is Goodhire's SEO?

Open Graph Image

OG Image preview
og:image

null

Meta Tags

title60 chars

GoodHire: Employment Background Check Services for Companies

description137 chars

GoodHire’s FCRA-compliant employment background checks for companies help ensure a safe and secure workplace for employers and employees.

languageEN

H1 Tags

h1Background Check Services

Schema Types

Article

Who works at Goodhire?

Loading leads...

What do customers think of Goodhire?

GoodHire

GoodHire

2.9
2 reviews
✓ Claimed

Categories

Business to Business Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
9/30/2019

Contact Information

Address:
555 Twin Dolphin #200
Redwood City, US

Reviews (2)

Filter by rating:
David Harlow
2/25/2025
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 1/27/2025
Refusal to opt-out and suppress my data- you should worry

It is incredibly frustrating to remove private information. Especially when there has been an identity theft and a threat to my personal safety. Good Hire masks themselves under several entities. At this time, I have requested no less than four times to suppress and opt out of my date being sold. I will continue to pursue legal routes and reporting sites such as Trust Pilot to protect my privacy and stop companies from making money with the information I do not give them permission to.

THE TRUTH
4/25/2020
🇺🇸 United States1 reviewsOrganic
INDIAN SCAM

Indian Scam. If you wish to check background your workers. They will be calling them. Only they don't do this to everyone. They will leave a massage like this: " we have trouble with your social security number , it is serious matter if you want contact us warrant will be issued and you will be arrested. " The massage they left on my phone. How do I know this. Cause my phone number is private. Very little I use it. Please go on their website see Indians and all have accent. They are professional Scammers who control America.

Frequently Asked Questions about Goodhire

What is Goodhire's Revenue?
Goodhire generates approximately $2M in annual revenue. With 23 employees, that's $101,500 per employee.
What does Goodhire do?
GoodHire’s FCRA-compliant employment background checks for companies help ensure a safe and secure workplace for employers and employees.
How fast is Goodhire growing?
Goodhire employee count has changed by -4% year over year.
What technologies does Goodhire use?
Goodhire uses 24 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, HSTS, PHP.
Who are Goodhire's competitors?
Goodhire's main competitors include Checkr, HireRight, CodeSignal, VICTIG Screening Solutions, Codility. These companies operate in similar markets and compete for the same customer base.
What do customers think of Goodhire?
Goodhire has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

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About goodhire.com

GoodHire’s FCRA-compliant employment background checks for companies help ensure a safe and secure workplace for employers and employees.

Company Overview

goodhire.com
Website
business_and_consumer_services
Industry
#665,373
Global Rank
50.6K
Monthly Visitors
24
Technologies
1+
Employees

Contact goodhire.com

Technology Stack

goodhire.com uses 24 technologies across their website including Font Awesome, HSTS, PHP, and more.

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

Contentful, WordPress

CDN

jsDelivr

Cloud & Hosting

Netlify

Traffic & Audience

50.6K
Monthly Visits
54%
Bounce Rate
1.9
Pages/Visit
0:33
Avg. Duration

goodhire.com receives approximately 50.6K monthly visitors and ranks #665,373 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:33 on the site.

The majority of goodhire.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is goodhire.com?
GoodHire’s FCRA-compliant employment background checks for companies help ensure a safe and secure workplace for employers and employees.
How much does goodhire.com cost?
You can view goodhire.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does goodhire.com use?
goodhire.com uses 24 technologies including Font Awesome, HSTS, and 18 more. View the full tech stack analysis above.
How do I contact goodhire.com?
You can contact goodhire.com via email at [email protected] or through their contact page.
What are goodhire.com's social media accounts?
goodhire.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is goodhire.com?
goodhire.com receives approximately 50.6K monthly visitors and ranks #665,373 globally. Traffic is declining by 7.5% month-over-month.

Related Searches

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This page provides publicly available information about goodhire.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit goodhire.com directly at https://goodhire.com.