goodr.co
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Goodr: The Logistics Play in Food Waste
A $9.2M revenue startup fixing food distribution with tech & trucks
While Silicon Valley chases AI unicorns, Jasmine Crowe is building a logistics empire on the back of a simple truth: food waste is a distribution problem, not a supply shortage. Goodr.co is the infrastructure layer for edible surplus.
"They aren't just moving food; they're moving data to solve a $408B problem."
The Invisible Infrastructure
Goodr's secret sauce isn't the trucks—it's the software. With 29% organic search traffic and a brand search volume of 60K+, they've captured the 'food waste solution' market. Their tech stack (Tailwind, jQuery, core-js) is pragmatic, not flashy, built for speed and reliability. The 55% direct traffic indicates strong brand recall and repeat enterprise customers.
Enterprise-Grade Trust
With 60 employees generating $9.2M in revenue, Goodr is hitting ~$153k per employee—a healthy ratio for a logistics-heavy startup. Their customer success team (led by Emma Burns) likely manages high-value corporate contracts. The lack of public Trustpilot reviews suggests they operate in B2B enterprise sales, not consumer markets.
The traffic data reveals a hyper-localized strategy. With 94.6% of traffic coming from a single undefined region (likely the US, specifically Atlanta where they were founded), Goodr is mastering the 'land and expand' model. They aren't trying to be a global platform yet—they are building an unassailable local moat before scaling logistics nationally.
- End-to-end solution: Pickup, logistics, and donation tracking in one platform
- Niche dominance: High search volume for 'Goodr Atlanta' indicates local market capture
- Tech pragmatism: Uses proven stacks (Bootstrap, jQuery) over bleeding-edge frameworks
The Logistics of Good
Goodr is proving that the most scalable social impact companies are built on boring infrastructure, not just viral marketing.
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Goodr - Feed More, Waste Less
Featured In Leveraging intuitive technology and nationwide logistics to divert waste and get food to those who need it most. Our Solutions FOOD WASTE SOLUTIONS We offer an end-to-end solution that helps businesses create impact. We’ll pick up your edible food waste and donate it to a local non-profit to meet the greatest need. Plus…
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About goodr.co
Featured In Leveraging intuitive technology and nationwide logistics to divert waste and get food to those who need it most. Our Solutions FOOD WASTE SOLUTIONS We offer an end-to-end solution that helps businesses create impact. We’ll pick up your edible food waste and donate it to a local non-profit to meet the greatest need. Plus…
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Technology Stack
goodr.co uses 20 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, PHP, and more.
Video
YouTube Embed
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Font Awesome, Adobe Fonts, Google Fonts
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PHP
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Traffic & Audience
goodr.co receives approximately 7.6K monthly visitors and ranks #2,746,360 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:34 on the site.
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