goose.pet
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Goose: The Pet Care OS Eating the Industry
How a $21.6M funded startup is building the Shopify for pet care businesses
While most SaaS companies fight over generic SMB verticals, Goose is surgically dissecting the $140B pet care industry with a verticalized operating system that does more than just scheduling. They've built a platform where booking, revenue management, and customer experience converge—turning independent pet businesses into data-driven machines.
"Goose isn't just software—it's a revenue engine disguised as a booking tool."
The Pet Care Professional's Dilemma
Traditional pet care businesses operate on spreadsheets and paper trails. Goose identified a critical gap: pet owners demand seamless digital experiences, while businesses struggle with fragmented tools. Their 38,255 monthly visitors aren't just browsing—they're searching for a unified solution. The 54% direct traffic suggests strong brand recall and repeat usage, a metric most SaaS startups would kill for.
The Growth Engine
With $21.6M in funding against $5.1M revenue, Goose is in aggressive growth mode. The 23% organic traffic share reveals they're winning SEO battles for high-intent keywords like 'pet boarding software' (120 monthly volume) and 'goose dog daycare software' (170 monthly volume). But here's the kicker: they're competing against 'gingr'—a keyword with 5,530 monthly searches—suggesting they're stealing market share from incumbents.
The tech stack reveals their priorities: jQuery and GSAP for performance, Tailwind CSS and Bootstrap for rapid iteration, and Google Analytics for data-driven decisions. This isn't a team chasing shiny objects—they're building for reliability and speed. The 39-person team structure, led by engineering director Luke Mason and CTO Zachary Perry, suggests a product-first culture.
- Vertical SaaS with network effects: Each pet business adds data to the platform, improving pricing algorithms
- Revenue management layer: Beyond booking, they're optimizing pricing dynamically based on demand
- Customer experience focus: From booking to payment, every touchpoint is designed for pet owners
The Bottom Line
Goose is building the vertical OS for pet care, not just another booking tool. With strong funding, growing revenue, and a focused product strategy, they're positioned to become the Shopify of the pet industry.
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Pet Care Software | Goose
From booking through revenue management, Goose helps pet care businesses provide better customer experiences and earns them more revenue per customer.
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About goose.pet
From booking through revenue management, Goose helps pet care businesses provide better customer experiences and earns them more revenue per customer.
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Technology Stack
goose.pet uses 23 technologies across their website including HSTS, Contentful, Webflow, unpkg, jsDelivr, and more.
Security
HSTS
CMS
Contentful, Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Traffic & Audience
goose.pet receives approximately 38.3K monthly visitors and ranks #659,211 globally. The website has a bounce rate of 43% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 2:21 on the site.
The majority of goose.pet's traffic comes from .
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This page provides publicly available information about goose.pet. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit goose.pet directly at https://goose.pet.