gorjana.com
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Gorjana: The Quiet Giant of Layered Jewelry
How a direct-to-consumer brand built a $77M empire on timeless style, not hype
In a world obsessed with viral drops and fleeting trends, Gorjana has quietly mastered the art of the everyday luxury staple. They don't chase the algorithm; they own the layer.
"Gorjana isn't selling jewelry; they're selling the confidence of a perfectly curated stack."
The Anti-Hype Business Model
While competitors like Mejuri (with 336K monthly searches) fight for top-of-funnel buzz, Gorjana dominates the middle and bottom of the funnel. Their branded search volume (116K) is healthy, but the real story is their 54% direct traffic. This is a brand built on repeat purchases and customer loyalty, not just one-time influencer hauls. They've turned jewelry into a consumable habit.
The Trust Paradox
Here lies the most intriguing tension in Gorjana's data: a solid $77.6M revenue paired with a concerning 2.2/5 Trustpilot rating. This isn't necessarily a failure; it's a symptom of scale. High-volume DTC brands often face disproportionate review scrutiny. The fact that they maintain 2.5M monthly visits and 54% direct traffic suggests the product-market fit is undeniable, even if post-purchase experience struggles to keep pace with rapid growth.
The technology stack reveals a modern, performance-focused operation. Using Tailwind CSS, Swiper, and PWA capabilities, they prioritize mobile speed and seamless browsing. However, the presence of legacy frameworks like Bootstrap alongside Ant Design hints at a platform that has evolved rapidly, perhaps accumulating technical debt as they scaled from a niche player to a mainstream brand.
- Brand dominance: 94.7% of traffic comes from undefined (likely US), showing deep domestic penetration.
- SEO moat: They rank for 'gorjana' and common misspellings ('gorgana'), capturing accidental traffic.
- Multi-channel presence: Active on TikTok, Instagram, and YouTube, but the real conversion engine is direct traffic.
The Unsexy Billion-Dollar Playbook
Gorjana proves that in e-commerce, consistency beats virality. They are the blue-chip stock of the jewelry DTC world—reliable, scalable, and quietly dominant.
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5 keywordsHow is Gorjana's SEO?
Open Graph Image
http://www.gorjana.com/cdn/shop/files/SiteShare-1.jpg?v=1766762024&width=1200
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gorjana Jewelry Online and In Stores
Complete your look with jewelry designed to layer. Shop Solid gold necklaces, bracelets, rings and more at gorjana.
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Reviews (20)
I purchased a Parker necklace and 3…
I purchased a Parker necklace and 3 charms for my granddaughter on her birthday. While shopping I noticed their collection of Huggie earrings. One pair got my attention and purchased as well. The little diamond Huggies haven’t been out of my ears for 2 weeks now. Love them. My granddaughter loves her Parker necklace as well. The jewelry is classic and works well with any age group. Amy A
Gorjana has a beautiful selection of…
Gorjana has a beautiful selection of merchandise and jewelry to match every occasion. They have exceptional customer service and they seek to provide impeccable personalized attention. I highly recommend them!
My niece purchased a cute little…
My niece purchased a cute little bracelet with my initial for me for Christmas. Unfortunately, it fell off of my wrist and I never found it. I decided to call Jorgana and explain what happened. The young lady I spoke was so sweet and helpful. She told me I would hear back from them in a few days. Within 3 hours, I received a gift card by e-mail to replace the bracelet! Amazing service!!! Thankyou Jorgana!!
Thank you so much for the continued love and support! 💛
I bought my daughter some stackable…
I bought my daughter some stackable rings for Christmas, she unfortunately lost everything in the palisades fires, including her new rings. I contacted this company and they sent my daughter a bunch of jewelry and a 250.00 dollar gift card!! Customer for life
Thank you so much for sharing this ❤️ We're heartbroken to hear about your daughter's loss, but so glad we could bring a little joy and light during such a difficult time. We're honored to have you as part of our fam!
Holy smokes my husband got me a…
they fixed the issue thanks!
We're rooted in quality - in all that we do, starting with our product. If something didn’t meet your expectations, we’d love to look into it. Feel free to DM us or email [email protected] – talk soon!
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About gorjana.com
Complete your look with jewelry designed to layer. Shop Solid gold necklaces, bracelets, rings and more at gorjana.
Company Overview
gorjana.com Social Media
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Phone Numbers
Technology Stack
gorjana.com uses 27 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, cdnjs, jsDelivr, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
TikTok Pixel, Facebook Pixel
Traffic & Audience
gorjana.com receives approximately 2.5M monthly visitors and ranks #22,657 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:19 on the site.
The majority of gorjana.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about gorjana.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gorjana.com directly at https://gorjana.com.