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GoSpooky: The $25M Social-First Agency Playbook
How a 100-person team built a global social empire without traditional VC funding
In a sea of bloated agencies, GoSpooky operates with the precision of a tech startup and the creative firepower of a Hollywood studio. They've cracked the code on social media ROI, building a $25M business by focusing exclusively on what actually moves the needle: TikTok, Instagram, and the platforms where culture lives.
"They're not selling campaigns—they're selling attention arbitrage in an algorithmic world."
The TikTok-First DNA
While traditional agencies still pitch Facebook ads, GoSpooky built their entire model around TikTok's viral mechanics. Their 9,707 monthly visits might seem modest, but the traffic composition tells the real story: 44% direct traffic means brands actively seek them out. They've positioned themselves as the go-to agency for brands that want to win the Gen Z and Millennial attention economy, not just buy impressions.
The Founder-Led Advantage
Led by Liam Tjoa and Tim Van, this isn't a faceless consultancy. The leadership team's deep social media expertise permeates every client interaction. With key roles like Pedram Shadbash (Commercial Director) and Lynn Nyemba (Associate Creative Director), they've built a structure that scales creativity without diluting it. The 100-person team size is deliberate—big enough for enterprise clients, small enough to maintain creative velocity.
Their tech stack reveals their modern approach: Next.js and Vercel for blazing-fast performance, Tailwind CSS for rapid iteration, and a PWA strategy that suggests they're building for the mobile-first future. This isn't a legacy agency running on WordPress and outdated processes.
- Built for the social era: Every service optimized for TikTok, Instagram, and emerging platforms
- Global reach, boutique feel: 100 people delivering $25M in value with personalized attention
- Traffic quality over quantity: 44% direct traffic shows strong brand recall and referral power
- Founder-led execution: No MBAs in sight—just creators and strategists who understand the algorithms
The Social-First Future is Here
GoSpooky proves that focused execution beats broad service offerings. They're not trying to be everything to everyone—just the best at social media. For founders and investors, this is the blueprint: pick a lane, master the algorithms, and build a team that moves at the speed of culture.
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GoSpooky is a global agency made for the social era.
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About gospooky.com
GoSpooky is a global agency made for the social era.
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gospooky.com uses 10 technologies across their website including Vimeo, HSTS, Vercel, and more.
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Vimeo
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HSTS
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Vercel
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Lazy Loading
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Traffic & Audience
gospooky.com receives approximately 9.7K monthly visitors and ranks #2,244,500 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:15 on the site.
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