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goUrban: The Silent Operator in Shared Mobility
How a 47-person team is quietly powering the future of urban transport
While everyone talks about autonomous vehicles and flying taxis, a quiet revolution is happening on the ground. goUrban isn't building the next consumer app—it's building the invisible infrastructure that powers fleets of shared cars, bikes, and scooters across cities.
"In a market obsessed with consumer apps, goUrban bets on the infrastructure layer—and that's where the real money lives."
The B2B Infrastructure Play
goUrban operates in the shadows of the mobility revolution. With just 410 monthly visits and a global rank of #9.2M, they're invisible to consumers—but that's the point. Their SaaS platform powers the backend operations for fleet operators managing everything from cars to e-scooters. The 50% direct traffic indicates a small, concentrated enterprise customer base that knows exactly where to find them.
The Enterprise Growth Story
At $6M in revenue with 47 employees, goUrban is hitting approximately $127K in revenue per employee—a solid efficiency ratio for a B2B SaaS company in the mobility space. The lack of visible funding suggests they're either bootstrapped or conservatively funded, focusing on sustainable growth rather than blitzscaling. Their organic search traffic (34%) is modest, but in B2B, that's often a sign of a tight, referral-driven sales cycle.
What makes goUrban unique is their focus on both free-floating and station-based models. While competitors like Bird or Lime fight for consumer attention, goUrban sells picks and shovels to anyone wanting to start a mobility business. Their tech stack—built on AWS CloudFront with Cloudflare protection—shows they're serious about uptime and scalability for enterprise clients.
- Dual-model support: free-floating AND station-based operations
- Seamless charging/docking station integration (critical for EV fleets)
- Pre-booking + on-demand access in one platform
- White-label ready for operators to brand their own services
The Infrastructure Bet
goUrban is building the rails, not the trains—and in mobility, that's the smarter play.
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goUrban: SaaS All-in-one Platform for Shared Mobility Services
Welcome to goUrban, a B2B SaaS mobility platform empowering fleet operators to offer shared mobility services for cars, bikes, mopeds, and scooters. Our platform is designed for both free-floating and station-based models, offering flexibility for pre-booking and on-demand vehicle access. With seamless integration into charging and docking stations, goUrban simplifies the management of shared mobility services.
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About gourban.co
Welcome to goUrban, a B2B SaaS mobility platform empowering fleet operators to offer shared mobility services for cars, bikes, mopeds, and scooters. Our platform is designed for both free-floating and station-based models, offering flexibility for pre-booking and on-demand vehicle access. With seamless integration into charging and docking stations, goUrban simplifies the management of shared mobility services.
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Technology Stack
gourban.co uses 13 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Google Fonts
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HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
gourban.co receives approximately 410 monthly visitors and ranks #9,221,413 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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