greenback.com
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Greenback: The Silent Reconciliation Engine
A 19-person team quietly automating $1.7M in revenue for ecommerce sellers
In a world obsessed with AI hype, Greenback is doing something refreshingly unsexy: it’s building the plumbing that makes ecommerce businesses actually work. They don’t generate buzz; they generate clean data.
"Greenback isn't chasing the Fortune 500; it's dominating the long tail of the creator economy by solving a pain point bigger companies ignore."
The Undervalued Workhorse
With just 19 employees, Greenback generates approximately $89,000 in revenue per employee. This is a highly efficient, product-led growth model. They aren't burning cash on sales teams; their product does the heavy lifting. Their traffic profile—43% direct, 42% organic—suggests a loyal user base that returns to the tool daily, not just browsing for a solution.
The 'Boring' Billion-Dollar Niche
The data reveals a critical insight: their top organic keyword isn't even their own brand. It's 'squarespace login.' Greenback is intercepting users already deep in the ecosystem of e-commerce platforms (Squarespace, Amazon, POS systems). They aren't just a tool; they are the connective tissue between fragmented financial data sources. This positions them as infrastructure, not just software.
The tech stack is pragmatic, not flashy. jQuery and Bootstrap suggest a focus on functionality over bleeding-edge frameworks, while the presence of a PWA (Progressive Web App) indicates a commitment to accessibility across devices. They are building for utility, not for the tech spec sheet.
- High Efficiency: $1.7M revenue with a lean team indicates strong unit economics.
- Traffic Quality: High direct traffic (43%) signals strong product stickiness.
- Ecosystem Integration: Dominating search terms for platforms they integrate with (e.g., Squarespace) rather than just their own brand.
The Silent Giant of Ecommerce Ops
While competitors fight for attention, Greenback is quietly owning the back-office workflow for thousands of sellers.
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Open Graph Image
https://www.greenback.com/assets/marketing/greenback-logo.aspect-16x9.png
Meta Tags
Greenback is now Dext Commerce | Accounting automation software
Automatically fetch and reconcile sales & expense transactions from seller marketplaces, payment platforms, ecommerce sites and POS systems.
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About greenback.com
Automatically fetch and reconcile sales & expense transactions from seller marketplaces, payment platforms, ecommerce sites and POS systems.
Company Overview
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Technology Stack
greenback.com uses 27 technologies across their website including Adobe Fonts, HSTS, Wix, Squarespace, and more.
Fonts
Adobe Fonts
Security
HSTS
CMS
Wix, Squarespace
CDN
unpkg, jsDelivr
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
greenback.com receives approximately 21.0K monthly visitors and ranks #1,262,046 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:50 on the site.
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