For the millions of independent contractors driving for Uber, delivering for DoorDash, or shopping for Instacart, profitability isn't a metric—it's a daily survival calculation. Enter Gridwise, a company positioning itself not just as an analytics tool, but as the essential financial dashboard for the gig economy's fragmented workforce.

"Gridwise isn't just tracking miles; it's mapping the profitability of the gig economy itself."

The company's tech stack—built on jQuery, Tailwind CSS, and PWA standards—suggests a pragmatic, performance-first approach rather than chasing bleeding-edge frameworks. This aligns with their user base: gig workers who need a reliable, fast-loading app on older smartphones during critical driving windows.

• Revenue per employee is healthy for the industry (~$126K), suggesting strong unit economics despite a non-viral traffic profile.
• The top keyword strategy reveals a 'long-tail' SEO moat—targeting high-intent, specific questions rather than generic terms.
• A 40% direct traffic share indicates a sticky product; users are actively seeking the tool rather than just stumbling upon it via search.
• The leadership team (Green, Finamore, Eggleston) spans engineering, revenue, and partnerships—a balanced triad for a B2C2B platform.