hurdlr.com
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Hurdlr: The Quiet Giant in Creator Finance
How 18 people built a $1.6M revenue engine solving tax hell for gig workers
While fintech giants battle for banking licenses, Hurdlr quietly monetizes a brutal pain point: tax calculation for the gig economy. This isn't sexy infrastructure—it's a revenue machine disguised as accounting software.
"Hurdlr doesn't compete with QuickBooks. It owns the niche QuickBooks is too complex to serve."
The Gig Worker Moat
Their traffic reveals the strategy: 95% of visitors type 'hurdlr' directly. That's not SEO—that's habit. Uber drivers, DoorDash couriers, and freelancers bookmark the tool and return monthly. The 400 monthly searches for 'tax calculator for uber drivers' is a blue ocean they're already dominating.
The Efficiency Play
18 employees generating $1.6M means $89K revenue per employee. That's SaaS-level efficiency for a vertical tool. While competitors burn on brand marketing, Hurdlr's 72% direct traffic suggests product-led growth with minimal CAC—users find them through driver forums, not AdWords.
The tech stack is pragmatic: jQuery and Bootstrap (not React), Tailwind for styling, and a heavy reliance on analytics pixels. This screams 'build fast, ship often'—a team focused on shipping features, not chasing framework trends.
- Domain authority on 'hurdlr' variants (950 + 240 monthly searches) locks out copycats
- They rank for obscure tax queries like vendor gift deductions—owning long-tail accounting questions
- The 15% organic traffic suggests they're not done scaling SEO yet
The Unsexy Billion-Dollar Play
Hurdlr proves vertical SaaS for the gig economy is still wide open. They don't need to be a unicorn—they're a profitable camel.
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Best Accounting Software for You | For Owners | Hurdlr
Hurdlr is the best accounting software option for business owners. Simple, powerful and fast, but without all the accounting complexity. Get started today.
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About hurdlr.com
Hurdlr is the best accounting software option for business owners. Simple, powerful and fast, but without all the accounting complexity. Get started today.
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Technology Stack
hurdlr.com uses 22 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
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YouTube Embed
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Google Fonts
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HSTS
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Webflow
CDN
cdnjs
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Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
hurdlr.com receives approximately 25.7K monthly visitors and ranks #944,577 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:49 on the site.
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