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groundlineengineering.com
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groundlineengineering.com

15 technologies
VerifiedGrowingVisit880/mo$20M9215 Tech5 Leads
Deep Dive

Groundline: The Power Line Engineers with a Fire-Fighting Mission

A $20M engineering consultancy with two revolutionary products to prevent wildfires.

In an era where climate change fuels catastrophic wildfires, one engineering firm is betting its future on a simple premise: the best way to stop a fire is to stop the spark. Groundline Engineering isn't just designing power lines—they're engineering a safer grid, one pole at a time.

$20.2M
Annual Revenue
92
Employees
32%
Organic Search Traffic
42%
Direct Traffic

"Groundline isn't just an engineering consultancy; it's a specialized product company disguised as a service firm, with two proprietary technologies that could redefine grid resilience."

The Bushfire Revolution

While most utilities focus on reactive measures, Groundline has engineered two proactive products. Their 'Covered Conductor' technology and THOR Poletest system directly address the root cause of 98% of wildfire-related power line incidents. This isn't theoretical—it's a tangible solution to a multi-billion dollar problem.

Global Footprint, Local Impact

With a presence in New Zealand, Australia, and the UK, Groundline operates in markets where wildfire risk is existential. Their 880 monthly visits, while modest, show a highly targeted audience—engineers and utility executives seeking specialized solutions, not general traffic.

  • Proprietary technology suite (THOR Poletest & Covered Conductor) creates a competitive moat
  • 92-employee scale suggests mid-market maturity with room for aggressive expansion
  • High direct traffic (42%) indicates strong brand recognition in a niche industry
  • Specialized keyword strategy targets high-value commercial clients, not consumers
Doesn't compete on volume or mass-market infrastructure
Focuses on high-margin, specialized engineering services
No venture funding (bootstrapped or organically funded)
Owns two patented technologies that solve critical industry problems
Limited public social presence beyond LinkedIn
Targets utility companies with existential wildfire risks

The Unsexy Billion-Dollar Opportunity

While tech startups chase AI hype, Groundline is solving a physical, urgent problem with engineering rigor. Their $20M revenue and specialized product suite position them as an acquisition target or a company poised for explosive growth as wildfire regulations tighten globally.

What tech stack does Groundlineengineering use?

24 detected
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics9
G
Google Tag Manager
G
Google Tag Manager
G
Google APIs
J
jsDelivr
A
Amazon CloudFront
G
Google Static
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick

How much traffic does Groundlineengineering get?

Traffic & Engagement

880
Monthly Visits
2.1
Pages/Visit
1:02
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-16%
1.0K
Oct 2025
Oct
455
Nov 2025
Nov
880
Dec 2025
Dec

Traffic Sources

Search
32%
Direct
42%
Social
10%
Referrals
13%
Email
0%
Paid
2%

Where is Groundlineengineering's audience located?

🌍100.0%

What keywords does Groundlineengineering rank for?

3 keywords
1groundline700 vol
2underground electric power lines reduces wildfires by 98%180 vol
3underground high voltage transmission cable desing180 vol

How is Groundlineengineering's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/5f79db6e78925b20fc4581c9/5fc6cccf7f9acd8a2cc4565d_Groundline_Bendigo_GLPreset_Clr_High-28.jpg

Meta Tags

title55 chars

Power Lines Engineering Experts | Groundline NZ, AU, UK

description201 chars

Groundline is a global engineering consultancy dedicated to keeping the lights on. We are powerlines engineers with two revolutionary products: THOR Poletest and Covered Conductor to prevent bushfires.

languageEN-NZ

H1 Tags

h1Transmission & Distribution Engineering

What is Groundlineengineering's revenue?

$20M
Annual Revenue
92
26%
Employees
$220K
Revenue/Employee
Christchurch, NZ
Headquarters

Who works at Groundlineengineering?

Loading leads...

What do customers think of Groundlineengineering?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Groundlineengineering

What is Groundlineengineering's Revenue?
Groundlineengineering generates approximately $20M in annual revenue. With 92 employees, that's $220,000 per employee.
What does Groundlineengineering do?
Groundline is a global engineering consultancy dedicated to keeping the lights on. We are powerlines engineers with two revolutionary products: THOR Poletest and Covered Conductor to prevent bushfires.
How fast is Groundlineengineering growing?
Groundlineengineering employee count has changed by 26% year over year.
What technologies does Groundlineengineering use?
Groundlineengineering uses 15 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, reCAPTCHA, Webflow.
Who are Groundlineengineering's competitors?
Groundlineengineering's main competitors include PowerNet, Electrix, Powerco, Delta, Lutra. These companies operate in similar markets and compete for the same customer base.

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About groundlineengineering.com

Groundline is a global engineering consultancy dedicated to keeping the lights on. We are powerlines engineers with two revolutionary products: THOR Poletest and Covered Conductor to prevent bushfires.

Company Overview

groundlineengineering.com
Website
#8,022,152
Global Rank
880
Monthly Visitors
15
Technologies
5+
Employees

groundlineengineering.com Key Pages

groundlineengineering.com Social Media

Contact groundlineengineering.com

Technology Stack

groundlineengineering.com uses 15 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.

Fonts

Google Fonts

Security

HSTS, reCAPTCHA

CMS

Webflow

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

880
Monthly Visits
46%
Bounce Rate
2.1
Pages/Visit
1:02
Avg. Duration

groundlineengineering.com receives approximately 880 monthly visitors and ranks #8,022,152 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:02 on the site.

The majority of groundlineengineering.com's traffic comes from .

Frequently Asked Questions

What is groundlineengineering.com?
Groundline is a global engineering consultancy dedicated to keeping the lights on. We are powerlines engineers with two revolutionary products: THOR Poletest and Covered Conductor to prevent bushfires.
What technologies does groundlineengineering.com use?
groundlineengineering.com uses 15 technologies including Google Fonts, HSTS, reCAPTCHA, and 9 more. View the full tech stack analysis above.
How do I contact groundlineengineering.com?
You can contact groundlineengineering.com via email at [email protected] or through their contact page.
What are groundlineengineering.com's social media accounts?
groundlineengineering.com is active on linkedin. You can find links to all their social media profiles in the social section above.
Is groundlineengineering.com hiring?
Check groundlineengineering.com's careers page for current job openings and opportunities. The company has 5+ known employees.
How popular is groundlineengineering.com?
groundlineengineering.com receives approximately 880 monthly visitors and ranks #8,022,152 globally. Traffic is growing by 93.4% month-over-month.

Related Searches

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This page provides publicly available information about groundlineengineering.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit groundlineengineering.com directly at https://groundlineengineering.com.