growy.nl
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Growy: The Quiet Dutch AgTech Contender
A 149-person, $20M+ vertical farming operation quietly building scale in Amsterdam.
In a crowded vertical farming market dominated by hype and headlines, Growy is executing with quiet precision. This Amsterdam-based operation isn't chasing trends—it's building a next-level food system from the ground up, one salad at a time.
"They're not selling software—they're selling salads. And that's exactly why they're winning in the Dutch market."
The Team Behind the Harvest
With 149 employees, Growy has built a specialized team that blends biology, engineering, and agriculture. Key leadership includes Head of Biology Pien Wolff, Director of Engineering Kieran Garland, and Farm Manager Othman Saragdin. This cross-disciplinary approach—biology meets cloud infrastructure—is the secret sauce of modern vertical farming.
The Growth Engine
Despite modest traffic numbers (2,878 monthly visits), their search strategy is surprisingly sophisticated. The top keyword 'growy' drives 1,050 monthly searches, while 'growy amsterdam' captures 230. More telling: 'netherlands vertical farm tours from amsterdam' drives 370 searches—showing they're capturing high-intent tourism and B2B interest. With 60% organic traffic, they're building a sustainable acquisition channel without massive ad spend.
The tech stack reveals a modern, scalable infrastructure: jQuery, Tailwind CSS, Bootstrap, Ant Design, DaisyUI, PWA, Twitter Cards, Cloudflare, AWS CloudFront, and cdnjs. This isn't a legacy farm with outdated systems—it's a tech-enabled operation built for scale, reliability, and performance.
- Hybrid tech stack combining jQuery with modern frameworks like Tailwind and Ant Design
- Cloud-first infrastructure on AWS CloudFront with Cloudflare CDN for global performance
- Progressive Web App (PWA) capabilities for mobile-first user experience
- Strong organic search foundation with 60% of traffic coming from search
- Dedicated consumer and B2B contact channels ([email protected], [email protected])
The Quiet Giant of Dutch Vertical Farming
While competitors chase headlines, Growy is building a sustainable, profitable business from Amsterdam's Ankerweg. The real question isn't whether they'll scale—it's how fast they'll capture the European market once they choose to amplify their voice.
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Meta Tags
Growy | Next-Level Farm
We grow next-level tasty, healthy and affordable salads, herbs and microgreens.
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About growy.nl
We grow next-level tasty, healthy and affordable salads, herbs and microgreens.
Company Overview
growy.nl Key Pages
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Technology Stack
growy.nl uses 13 technologies across their website including Font Awesome, cdnjs, AWS CloudFront, Cloudflare, and more.
Fonts
Font Awesome
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
E-commerce & Payments
Afterpay, Klarna
Web Standards
Twitter Cards, PWA
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
growy.nl receives approximately 2.9K monthly visitors and ranks #4,956,921 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:57 on the site.
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