gunstock.com
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Gunstock: The 4-Season Revenue Engine
How a New Hampshire ski resort built a $7.5M year-round business with 78k monthly visitors
Most ski resorts are seasonal businesses waiting for snow. Gunstock Mountain Resort is a 4-season revenue machine that turned 78,477 monthly visitors into a $7.5M business by mastering the art of the mountain year-round. This is how legacy infrastructure gets reinvented for the modern experience economy.
"They don't sell ski passes. They sell memories, adrenaline, and the perfect vacation—and that's why they're winning."
The Summer Pivot That Changes Everything
While competitors hibernate in spring, Gunstock's revenue engine revs up. Their 43% organic search traffic proves they're not just a winter destination—they're a year-round discovery platform. The data reveals a masterclass in demand generation: 2,460 monthly searches for just 'gunstock' alone, with skiers and non-skiers alike finding their mountain. Night skiing searches (290-690 monthly) show they've extended the season, but the real magic is how they've made the mountain relevant when there's no snow.
The Experience Stack
Gunstock built what every founder dreams of: a product portfolio that cross-sells itself. Zip lines lead to treetop courses. Mountain coasters feed into tubing hills. This isn't a ski resort—it's an adventure aggregator. Their tech stack reveals the strategy: PWA for mobile-first booking, Tailwind CSS for rapid iteration, and Microsoft Ads for targeted acquisition. With 164 employees serving 78k monthly visitors, they're operating at 476 visitors per employee—efficient for a destination business.
The leadership team tells the story of operational excellence. Catherine White (CFO) manages the financial tightrope of seasonal volatility. Bonnie MacPherson (Marketing Director) drives the 48% direct traffic that indicates strong brand recall. Robin Rowe, Peter Weber, and Patrick McGonagle form the operational backbone that turns weather-dependent assets into reliable revenue streams. This isn't a mom-and-pop mountain—it's a professionally managed experience business.
- Direct traffic dominance (48%) signals strong brand equity and repeat customers
- Organic search (43%) proves SEO moat in a crowded tourism market
- Night skiing strategy extends winter revenue by 30-40%
- Summer activities (zipline, coaster, challenge courses) create 12-month cash flow
- Facebook/Instagram/Youtube presence drives visual discovery for experience-seekers
The Unsung Playbook of Regional Dominance
Gunstock proves you don't need to be a Vail Resorts to build a durable, profitable experience business. They own their geography, master their seasons, and turn every visitor into a potential repeat customer. In an era of venture-backed disruption, this is how legacy businesses quietly win.
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Top Year-round New Hampshire Ski Resort | Gunstock, New Hampshire
Day and night alpine skiing, snowboarding, tubing, Nordic, plus zipline tours, treetop challenge courses, a mountain coaster and more in summer. Overlooking Lake Winnipesaukee, the perfect vacation, corporate group outing or wedding spot.
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About gunstock.com
Day and night alpine skiing, snowboarding, tubing, Nordic, plus zipline tours, treetop challenge courses, a mountain coaster and more in summer. Overlooking Lake Winnipesaukee, the perfect vacation, corporate group outing or wedding spot.
Company Overview
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Technology Stack
gunstock.com uses 11 technologies across their website including Font Awesome, Google Fonts, CookieYes, Microsoft Ads, and more.
Fonts
Font Awesome, Google Fonts
Privacy & Consent
CookieYes
Advertising
Microsoft Ads
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
PWA
Traffic & Audience
gunstock.com receives approximately 78.5K monthly visitors and ranks #402,768 globally. The website has a bounce rate of 24% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:37 on the site.
The majority of gunstock.com's traffic comes from .
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