In a world obsessed with viral growth and unicorn valuations, Haedes.eu operates as a stealthy engineering firm with a curious digital footprint. With just 38 employees and $3M in revenue, their website attracts only 760 monthly visits—yet their top organic keyword, 'mirax,' has 8,380 monthly searches. This isn't a typo; it's a strategic anomaly.

"Haedes isn't playing the SEO game—they're playing a different one entirely, where 64% of traffic arrives directly, bypassing search engines entirely."

The tech stack reveals a modern, pragmatic approach. Tailwind CSS, Bootstrap, and DaisyUI suggest a focus on rapid, responsive development—likely for client portals or internal tools. jQuery and Swiper indicate legacy support, perhaps for older client systems. This isn't a cutting-edge startup; it's a mature firm optimizing for reliability over novelty. The stack is functional, not flashy, mirroring their business model.

• 38 employees, $3M revenue = ~$79k revenue per employee—lean and efficient
• 760 monthly visits with 64% direct traffic = high client retention, low acquisition focus
• Top keyword 'mirax' (8,380 searches) is a red herring—likely not their core service
• Holistic engineering (190 searches) is their true, underserved niche