halstedbag.com
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Halsted: The 145-Year-Old Distributor You've Never Heard Of
A $35M packaging giant that refuses to sell to end-users. Here's why.
In an era of hyper-growth startups and VC-backed disruption, Halsted operates with a radical, antiquated principle: they only sell to distributors. For 145 years, they've built a $35M business by refusing to touch the end-user, proving that in B2B, sometimes the most boring model is the most resilient.
"They don't have a customer problem. They have a customer definition problem—and they're perfectly fine with that."
The Distributor-First Purist
Halsted's model is aggressively simple: they are a packaging distributor's distributor. While competitors chase direct-to-consumer trends, Halsted has built a moat by serving the middlemen. Their entire website explicitly states: 'We do not solicit or sell to end-users as distributors are our business!' This isn't just a policy—it's their identity. With 75 employees generating $35M in revenue, they average $467K per employee, a remarkably high productivity metric for a traditional industrial company.
The SEO Paradox
Halsted's digital footprint is a fascinating contradiction. Despite 145 years of history and $35M in revenue, their website attracts only 1,868 monthly visits. The traffic is almost entirely branded—'halsted' and 'halsted corporation' dominate their keyword profile. They rank for 'polypropylene bags' (2,130 monthly searches) and 'pp bags' (1,840 searches), but these appear to be passive rankings, not active SEO plays. This suggests a business that wins on relationships and legacy, not content marketing or lead generation.
Their tech stack reveals a similar pattern of stability over innovation. Built on jQuery, Bootstrap, and Tailwind CSS, the site is functional but not flashy. No complex CMS, no headless architecture—just a straightforward tool that serves their distributor partners. The LinkedIn presence is minimal, and they have zero Trustpilot reviews, reinforcing that their reputation lives in boardrooms and trade shows, not online reviews.
- Revenue per employee: $467K (exceptional for industrial manufacturing)
- Traffic profile: 43% organic, 25% direct—indicating strong brand recall
- Leadership: Family-run with Justin and Kyle Murphy at the helm
- Product focus: Bulk bags, polypropylene, and end-to-end packaging solutions
The Anti-Startup Success Story
Halsted proves that in B2B, sometimes the best growth strategy is refusing to grow the wrong way. They've built a $35M fortress by knowing exactly who they are—and who they aren't.
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Halsted - Supporting Distributors Around the Globe
For over 145 years, the Halsted model has supported packaging distributors worldwide. We do not solicit or sell to end-users as distributors are our business!
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About halstedbag.com
For over 145 years, the Halsted model has supported packaging distributors worldwide. We do not solicit or sell to end-users as distributors are our business!
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halstedbag.com uses 19 technologies across their website including Google Maps, Vimeo, Font Awesome, Google Fonts, and more.
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Google Maps
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Vimeo
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Font Awesome, Google Fonts
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Cloudflare Turnstile
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PHP
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Traffic & Audience
halstedbag.com receives approximately 1.9K monthly visitors and ranks #7,694,773 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:45 on the site.
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