handgards.com
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Handgards: The 60-Year Plastic Giant
A deep dive into a $75M food safety innovator flying under the radar
In a world obsessed with SaaS unicorns, Handgards quietly dominates the unsexy but massive $20B food service disposables market. With 60 years of history, they've turned plastic gloves and pan liners into a $75M revenue engine.
"They don't chase trends—they own the supply chain for the tools that keep America's restaurants running."
The B2B Invisible Giant
Handgards isn't a DTC brand; it's a B2B workhorse. Their 43% direct traffic proves it: customers don't browse—they reorder. This is a business built on relationships and recurring bulk orders, not SEO hacks. The fact that 68% of their traffic comes from 'undefined' regions suggests they're likely measuring direct integrations with enterprise POS systems rather than consumer web traffic.
The Innovation Paradox
For a company claiming 'First in Food Safety Innovations,' their tech stack tells a different story. Built on jQuery and Bootstrap—technologies from the last decade—they're optimizing for reliability over flash. Their top search terms reveal the truth: 'black gloves' (4,990 monthly searches) and branded queries. They're not competing on content; they're competing on product availability and B2B relationships.
The real insight lies in their keyword strategy. When people search 'who does handgards own' and 'handgards inc child companies,' it signals market curiosity about their corporate structure. This isn't a startup seeking visibility—it's an established player where competitors and acquirers are doing due diligence. The 290 monthly searches for 'handgards' alone represent a brand with significant industry penetration.
- Dominates a niche B2B market with 60-year relationships
- Revenue is 100% dependent on physical products, not software
- Social presence exists but is minimal—proof they don't need viral marketing
- Leadership team is stable: CEO Joe Kubicek leads a 161-person operation
The Unsexy Billion-Dollar Playbook
Handgards proves you don't need to be 'tech-first' to build a durable, profitable business. In a world of VC-funded disruption, they're the quiet incumbent that owns the physical infrastructure of an entire industry.
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http://handgards.com/wp-content/uploads/2021/09/Restaurant_Hot_Spot_123-768x379.png
Meta Tags
Home - Handgards® | First in Food Safety Innovations
For over 60 years, Handgards® has earned the respect and confidence of the food service industry as a progressive innovator in food safety. We also are the industry leader in supplying quality products such as to our customers. We have been the leader for food service disposables such as gloves, bags, apparel, pan liners, and expendables and have flourished by retaining our industry leading ability to develop new and innovative products that help you save time and money.
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About handgards.com
For over 60 years, Handgards® has earned the respect and confidence of the food service industry as a progressive innovator in food safety. We also are the industry leader in supplying quality products such as to our customers. We have been the leader for food service disposables such as gloves, bags, apparel, pan liners, and expendables and have flourished by retaining our industry leading ability to develop new and innovative products that help you save time and money.
Company Overview
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Technology Stack
handgards.com uses 21 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
CookieYes
Advertising
Microsoft Ads
Traffic & Audience
handgards.com receives approximately 6.3K monthly visitors and ranks #3,122,562 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:12 on the site.
The majority of handgards.com's traffic comes from undefined, undefined, .
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