In a sea of plant-based startups shouting about meat alternatives, Hari&co is whispering—and French consumers are listening. With a lean team of 92 and $24.8M in revenue, they've cracked the code for making legumes the star of the show, not a sad imitation of meat.

"They aren't selling fake meat—they're selling better legumes. That's the genius."

The tech stack reveals a modern, performance-focused operation: Tailwind CSS, lazy loading, and priority hints. This isn't a legacy e-commerce site—it's built for speed and conversions. Their social presence spans TikTok to LinkedIn, but the real story is their blog: 'nos-recettes' is a content engine that drives the 52% organic traffic, turning recipe searches into product sales.

• Product-market fit in a specific geography (France) with cultural relevance
• Content-led growth through recipe and education SEO
• Premium positioning: 'sans additifs' and 'fabriqués en France' as differentiators
• Lean operations: 92 employees for $24.8M revenue = $270K revenue per employee