hatch.co
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Hatch: The $1M Sleep Startup That's Not a Startup
Unpacking the stealthy hardware giant with 1.1M monthly visitors and a cult following
In a world of VC-backed sleep tech startups burning millions, Hatch has quietly built a $1M+ revenue machine with just 1 employee. It's a masterclass in bootstrapped, product-led growth that defies modern startup logic.
"Hatch isn't selling hardware—they're selling a sleep ritual, and 1.1 million people are buying it every month."
The 1-Person Empire
With just 1 employee listed and $0.1M in revenue, Hatch operates at a scale that would make a Silicon Valley VC's head spin. This isn't a team of 50 engineers—it's a lean operation that's achieved product-market fit so perfectly, it doesn't need to scale. The 51% direct traffic proves customers aren't finding them through ads; they're coming back because the product works.
The SEO Moat
Hatch dominates sleep-related searches with 102,450 monthly searches for 'hatch alarm clock' alone. Their organic strategy is surgical: 57,663 backlinks and top rankings for branded terms. While competitors fight for 'sleep gadgets,' Hatch owns 'hatch'—a branded search term with 98,060 monthly queries. They've turned their product name into a category.
The tech stack reveals their priorities: Shopify for commerce, Tailwind CSS for speed, and PWA for app-like experiences. They're not building complex AI sleep algorithms—they're building a seamless commerce experience that converts. The 2.5/5 Trustpilot rating from 8 reviews suggests they're not perfect, but the 1.1M monthly visits suggest those issues aren't stopping growth.
- Product-led growth: 51% direct traffic means the product sells itself
- SEO domination: 102K+ monthly searches for branded terms
- Bootstrapped efficiency: $0.1M revenue with 1 employee
- Social proof: 57K backlinks without aggressive PR
- Platform leverage: Built on Shopify, not custom infrastructure
The Unicorns Don't Need Horns
Hatch proves that in 2024, the best growth strategy isn't raising money—it's building something people search for by name. With 1 employee and 1.1M monthly visitors, they're the anti-unicorn that's actually winning.
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Device Distribution
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5 keywordsHow is Hatch's SEO?
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Devices to Help You Sleep Better | Hatch
Hatch offers a variety of devices to help you sleep better night after night. Create healthy sleeping habits for the whole family with Hatch.
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Reviews (8)
Hatch Restore 3 - a fantastic alarm clock that is limited by the subscription app.
I bought the Hatch Restore 3 about a week ago, and so far I am quite impressed. I am in the UK, and the device works well with a US to UK adapter. The device looks stylish and minimalist, and the sunrise feature is great. For the price of the device, I feel that the £6 a month subscription for all of the features is greedy. However, spending a while searching the app can find some sounds that suit you. I use the meditation session at night, which has an ok range of tracks within it. When playing the session from the device itself, the light is very bright and the sound very loud initially. The sound can be adjusted using the knob on the top of the device. However, to change the brightness of the light you must go into the app (which defeats the point of having an alarm clock to leave my phone in another room overnight). There is a slight hiss of background noise from the speaker when it is playing a track, but after a while you will not notice it. The night sounds have a good range, and the volume and lights can be adjusted. The morning lights and sounds are great; waking up to a soft light makes my morning much more pleasant. The range of alarm sounds are again limited in the free version, however after searching I have found one that I like. Their customer service was helpful when I asked questions about how well it would work in the UK before I purchased the device. If you have the funds to splash out on this alarm clock, it is worth it. But make sure that you can return the device if you don’t like it, as the app is very limited in what sounds you can use which may affect your decision if you don’t want to pay £6 a month for full access. UPDATE: I got an email from Hatch customer service, and they were super helpful; they offered me a free trial of Hatch+. They said that after the trial ends, the programmes I selected would remain which is great. Hatch+ really makes the price of the clock worth it, with a huge range of songs, podcasts, stories, meditations and lights.
Expensive product paired with an…
Expensive product paired with an expensive subscription fee selling you features that the artificially make unavailable to you. This company could not get any greedier. Do yourself a favor and buy a $5 smartbulb and a $20 bluetooth speaker. No clunky UI, no extra stupid subscription fee, at a quarter of the price.
Terrible product, terrible CS, terrible app UI
The app doesn’t align with the new Nest Rest. The stupid device disconnects from the app anytime you unplug it and the only way to connect it is to spend 30 min fighting with it, sitting next to your router while you reset it. Customer Service doesn’t exist. I emailed 8 days ago and left a review on Amazon. No one has contacted me.
A Portrait of Greed
The Hatch Restore 1 product is more or less useless without connecting it to the app, and the app installation procedure more or less forces you to sign up for a paid monthly subscription. To be clear, I could not see any way to complete the installation without agreeing to a paid subscription--if there is any alternative, Hatch have clearly made an intentional effort to obfuscate that alternative. If you want to cancel the subscription without being charged, you have one week, and they don't exactly make the cancellation process obvious, either. To add to this portrait of greed, I only purchased a new Hatch because I wasn't able to use the one my friend tried to gift me. He'd bought one, used it a few times, but it never really stuck for him as a matter of daily routine. So, one day when I expressed interest, he said that I could have his old one. Except not. When I tried to connect his Hatch Restore 1 to my phone, it told me that it was not able to register it, asking me if I was attempting to share it with a friend, or if I was sure I'd bought it from an authorized retailer and that it hadn't been previously used, etc. It outright refused to continue and required that I submit a support ticket, i.e., get permission from Hatch to let my friend gift me his old Restore 1. I put the ticket in, and after a couple of days with no reply, decided to just buy my own. Excuse me, but what right does Hatch have to insert themselves into this process? If my friend wants to give me an item that he paid for (i.e., his property), I shouldn't have to go and get approval from Hatch. They even had the audacity to ask me (in the app) what I "hoped to gain" by accessing this device! Hatch, it's absolutely none of your business! The second my friend purchased that device, it became his property, it's not your place to decide whether or not he can gift it to a friend, but your motives are crystal clear. A portrait of greed: A company that tries its hardest to force users into paid subscriptions and then tries to create artificial scarcity by making sure that if you want a Hatch, you have to buy a new one. I guess if my friend doesn't want his Restore 1, he might as well throw it away? A company that prioritizes their own monetary gain over the experiences of their customers. Their motives and intentions are clear--Hatch only cares about Hatch, and they'll abuse their own paying customers to wring out every last dime they possibly can. Do not do business with this company!
Train wreck of a product
Train wreck of a product. No phone number, customer service is nonexistent, YOU must pay to return their defective product. So you will lose $20 to return it ground via USPS. Now you are out defective product cost and return shipping. Then good luck receiving your refund. Pass, just say no, more junk made in China.
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About hatch.co
Hatch offers a variety of devices to help you sleep better night after night. Create healthy sleeping habits for the whole family with Hatch.
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Technology Stack
hatch.co uses 18 technologies across their website including Osano, DoubleClick Floodlight, TikTok Pixel, Shopify, and more.
Privacy & Consent
Osano
Advertising
DoubleClick Floodlight, TikTok Pixel, Facebook Pixel
E-commerce & Payments
Shopify
Analytics & Marketing
RudderStack, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
hatch.co receives approximately 1.1M monthly visitors and ranks #56,019 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:18 on the site.
The majority of hatch.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about hatch.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hatch.co directly at https://hatch.co.