haysmacintyre.com
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The Accountancy Firm That Doesn't Need Traffic
HaysMac's $135M revenue proves B2B success isn't about clicks—it's about trust
In an era where every B2B company obsesses over SEO and traffic metrics, HaysMac operates with radical indifference to web analytics. This 661-person, $134.7M revenue accountancy firm doesn't need your clicks—they have your trust.
"HaysMac proves that in professional services, traffic is vanity—reputation is reality."
The Invisible Enterprise
HaysMac represents a fascinating paradox in digital presence. With zero tracked monthly visits, they've achieved what most companies fail at: becoming so embedded in their clients' businesses that their website becomes irrelevant. They're not invisible—they're indispensable. Their clients aren't searching for them; they're already working with them.
The Modern Stack Paradox
Despite their low digital footprint, HaysMac runs a surprisingly modern tech stack: Vite, Tailwind CSS, PWA capabilities, and core-js. This isn't a legacy firm resting on reputation. They're building for a future where their digital presence matters internally and for client portals, even if public traffic is zero. The stack suggests investment in developer experience and performance—critical for handling sensitive financial data at scale.
The firm's leadership structure reveals their specialization strategy. With dedicated directors for audit (Tom Brain), trusts and personal tax (Stephanie Parker), and marketing (Katie Hiddleston), they've built a matrix of expertise rather than a generalist practice. This isn't a firm chasing every dollar—it's a precision instrument targeting specific high-value segments.
- Revenue per employee: ~$203K (efficient for professional services)
- Specialized leadership across tax, audit, and business development
- Modern tech stack (Vite, Tailwind) despite traditional industry
- Zero public traffic dependency = pure relationship model
- Award-winning reputation over digital visibility
The Anti-Startup Playbook
While SaaS companies chase CAC, HaysMac proves that in professional services, the best marketing is simply doing exceptional work for the right clients. Zero traffic, $135M revenue, and a future built on trust, not clicks.
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HaysMac - Award-winning Chartered Accountancy Firm
HaysMac is an award-winning Chartered Accountancy Firm, trusted by businesses and not for profit organisations. Click for our full range of services.
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About haysmacintyre.com
HaysMac is an award-winning Chartered Accountancy Firm, trusted by businesses and not for profit organisations. Click for our full range of services.
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haysmacintyre.com uses 17 technologies across their website including Vimeo, HSTS, reCAPTCHA, PHP, and more.
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haysmacintyre.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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