headbrands.com
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HeadBrands: The B2B Powerhouse Hiding in Plain Sight
A $13M Swedish wholesaler disrupting the professional hair industry with social-first B2B
In a market dominated by consumer-facing giants, HeadBrands operates silently in the $13M B2B beauty wholesale space. They're not selling to you—they're selling to the salon that sells to you, and they're winning by mastering the channels where stylists actually hang out.
"HeadBrands isn't competing with Sephora—they're owning the professional supply chain that feeds the entire beauty economy."
The Social-First B2B Play
While traditional distributors rely on trade shows and catalogs, HeadBrands built a TikTok presence (@headbrandsofficial) with 23.7% of traffic coming from social platforms. Their Instagram (@headbrands) showcases products to 95K+ followers, but the real genius is their B2B approach: they're using consumer social platforms to build brand equity with professionals who then purchase through their wholesale portal. This creates a dual funnel that most competitors miss entirely.
The Professional-Only Moat
With 60.9% of traffic from undefined sources (likely direct B2B portal access), HeadBrands has built a fortress of recurring professional customers. Their top keywords reveal a laser focus: 'wahl' (32K monthly searches) and 'jrl' (4K) are professional clipper brands, while 'headbrands' itself drives 220 monthly searches. This isn't accidental—it's a brand so embedded in salons that stylists search for it by name.
The tech stack tells a story of modernization: they're using Splide for product carousels, Tailwind CSS and DaisyUI for rapid UI development, and Vite for blazing-fast builds. This isn't a legacy wholesaler stuck in 2010—they're a digital-native distributor. Their 17 detected technologies suggest a team that moves fast, likely with a small but powerful engineering squad that can iterate quickly on the wholesale experience.
- B2B wholesale model with direct salon relationships, bypassing retail margins
- Social-first marketing strategy leveraging TikTok and Instagram for brand building
- Modern tech stack (Vite, Tailwind, Cloudflare) enabling rapid iteration
- Strong brand equity with top keywords like 'wahl' and 'jrl' dominating search
- 95 employees generating $13.3M revenue—~$140K per employee efficiency
The Quiet B2B Giant
HeadBrands proves that in the professional beauty industry, owning the supply chain to salons is more valuable than consumer brand fame. Their $13M revenue from 95 employees shows a lean, efficient machine that understands where the real money flows in beauty: through professionals, not directly to consumers.
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HeadBrands Frisörgrossist online - HeadBrands Sverige
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About headbrands.com
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Technology Stack
headbrands.com uses 17 technologies across their website including Font Awesome, Adobe Fonts, PHP, cdnjs, jsDelivr, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Programming Languages
PHP
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Tag Managers
Tealium
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
headbrands.com receives approximately 16.9K monthly visitors and ranks #1,214,139 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 1:14 on the site.
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