headkount.com
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Headkount: The Beauty Industry's Silent Retail Giant
A 158-person agency quietly powering the retail strategies of major beauty brands
In the hyper-competitive beauty industry, where brands live or die by shelf space and digital presence, Headkount operates as the behind-the-scenes machinery. With 158 employees and $3.5M in revenue, this isn't a flashy startup—it's a specialized retail agency that understands beauty retail better than most.
"Headkount doesn't chase vanity metrics—they dominate the beauty retail space with surgical precision."
The Beauty Retail Specialists
Unlike generic marketing agencies, Headkount has carved a niche specifically in cosmetics retail. Their team of 158 includes specialists like Chelsea Mackenzie (Head Retail) and Sara Roush (VP, Education)—roles that signal deep operational expertise in beauty retail execution. The company's leadership includes founder Paula Floyd and CFO Tim Floyd, suggesting a family-run operation with institutional knowledge.
The Traffic Paradox
Despite modest monthly visits (487), Headkount commands remarkable traffic quality. With 45% organic and 36% direct traffic, they're not relying on paid acquisition—they're building brand equity. The top keyword 'headkount' (320 monthly volume) indicates strong brand recognition, while 'kosas nyc office' (280 volume) suggests they're deeply embedded with specific beauty brands.
The tech stack reveals a pragmatic approach: jQuery, Tailwind CSS, Bootstrap, and OpenCart suggest they're building functional, conversion-focused websites rather than chasing bleeding-edge tech. This aligns perfectly with beauty retail where user experience trumps technical flash.
- Specialized in beauty retail—no generic agency bloat
- Strong direct traffic (36%) indicates established brand trust
- Team includes retail specialists, not just marketers
- Tech stack optimized for e-commerce functionality
The Beauty Industry's Best-Kept Secret
While competitors chase scale, Headkount proves that specialized expertise in a lucrative niche beats broad, shallow reach every time.
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Headkount – The Retail Agency For Beauty
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About headkount.com
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Technology Stack
headkount.com uses 23 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome, Adobe Fonts
Security
reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
Cloud & Hosting
Fastly
Traffic & Audience
headkount.com receives approximately 487 monthly visitors. The website has a bounce rate of 68% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:48 on the site.
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