Health.gov isn't a flashy startup or a massive tech platform—it's the digital backbone of the U.S. Department of Health and Human Services' Office of the Assistant Secretary for Health. With just 15 employees, this government entity pulls in over 400,000 monthly visits and commands 2.8 million backlinks, proving that in the health information space, authority beats scale every time.

"They don't sell anything. They don't collect user data. Yet they dominate health searches because they own the source of truth."

The technology stack tells a story of pragmatic modernization. They use jQuery and Bootstrap—technologies some might call 'dated'—but they're reliable, accessible, and work with government security requirements. More importantly, they've adopted Tailwind CSS and DaisyUI for newer components, showing a hybrid approach that prioritizes stability over bleeding-edge trends. This isn't a tech team chasing frameworks; it's a team building for decades-long reliability.

• Commanding 2.8M backlinks without a single commercial product
• Dominating health policy keywords with 15 employees vs. 1,500+ at typical health tech startups
• 50% organic traffic in an era where paid acquisition dominates
• Zero social media presence beyond basic profiles, yet 416K monthly visits