In a digital health market saturated with consumer wearables and direct-to-consumer apps, HealthFleet is taking a quieter, potentially more lucrative route: the B2B corporate wellness lane. With a modest $9.5M in revenue but high direct engagement, they are building a fortress in the enterprise space.

"HealthFleet isn't chasing vanity metrics; they are building a business model where the customer is the enterprise, not the individual employee."

The company's team structure reinforces this B2B focus. With a Chief Medical Officer (Cate Collings) and a VP of Products (Angela Ford LaRoche) at the helm, alongside specialized coaching operations, HealthFleet is structuring itself as a clinical-grade provider rather than a lifestyle app. They are selling outcomes to HR departments, not step counts to consumers.

• Niche Dominance: They appear to specialize in 'restore' modalities, likely physical therapy or mental health recovery.
• High Direct Engagement: The 47% direct traffic share proves their platform is a daily destination, not a one-off visit.
• Scalable Team: 68 employees generating $9.5M suggests roughly $140k revenue per employee—healthy for a tech-enabled service.