heatmap.com
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Heatmap.com: The Revenue-First Analytics Tool
How a $6.9M ARR startup is turning user behavior into direct profit for eCommerce brands.
Most analytics tools are digital graveyards—full of data but starved of insight. Heatmap.com cuts through the noise by focusing on one metric that matters: revenue. This isn't just about where users click; it's about what they buy.
"They aren't selling heatmaps; they're selling higher conversion rates. The tool is just the vehicle."
The Revenue-Driven Growth Engine
Heatmap.com has carved a lucrative niche by ignoring vanity metrics. With $6.9M in revenue and a lean team of 37, they boast a staggering $186K in revenue per employee. Their growth isn't accidental—it's a direct result of positioning themselves as a revenue tool for eCommerce, not just a data visualization utility. The 45% organic traffic share indicates a strong SEO moat around high-intent keywords like 'heatmap website,' capturing businesses actively seeking conversion optimization.
The Target Audience: Profit-First Founders
This tool is built for the operator who cares about P&L statements, not pretty charts. The leadership team, including Founder Dylan Ander and CMO Chase Mohseni, has engineered the product for eCommerce decision-makers. It appeals to founders and product leads who need to justify tool spend with a clear ROI. By integrating revenue data directly with behavior heatmaps, they solve the attribution gap that plagues most standard analytics platforms.
The technical stack reveals a pragmatic approach. They leverage jQuery, Tailwind CSS, and Google Analytics—proven technologies that prioritize speed and reliability over bleeding-edge complexity. This ensures the tracking script remains lightweight, a critical factor for eCommerce sites where page load speed directly impacts revenue. Their $4M in funding suggests a bootstrapped mentality with just enough fuel to scale without losing control.
- Revenue-First Attribution: Ties user behavior directly to sales data.
- Lean Operations: High revenue-per-employee ratio indicates efficient scaling.
- Niche SEO Dominance: Captures high-intent traffic for core keywords.
- Integrated Tech Stack: Uses proven, lightweight technologies for minimal site impact.
The Verdict: A Specialist, Not a Generalist
Heatmap.com wins by refusing to be everything to everyone. For eCommerce brands, it's a precision instrument; for everyone else, it's irrelevant.
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5 keywordsHow is Heatmap's SEO?
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Heatmap.com | The #1 Website Heatmap & Behavior Analytics Tool for eCommerce
Heatmap helps Ecommerce sites with revenue-driven heatmaps, scroll maps, session recordings, and AI-insights to improve revenue.
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Reviews (4)
Showed Us What Matters
Instead of guessing, we know what customers click and ignore. A real eye-opener.
Easy to Integrate
Integration was smooth and simple, no technical headaches at all.
Perfect for Scaling Stores
Anyone scaling an online business should use heatmap. It pays for itself quickly.
Awful awful awful
Awful awful awful. I NEVER leave reviews and i am compelled to leave this one to prevent other ecom businessees from wasting time on this. First support is non existent - 6-8-12 hours for any response. Second the software is confusing as all hell. Our Dev team is world class, has installed all the backend stuff for this to work and we can never see purchase data. And its 12 hours before we get any help from support staff. Finally, navigating the software is stupid. Where do I see click data? Where's my CTR numbers? I can see a heat map but the page doesnt even load, so its just colors on a white block. Its glitchy as all hell. DO NOT USE.
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About heatmap.com
Heatmap helps Ecommerce sites with revenue-driven heatmaps, scroll maps, session recordings, and AI-insights to improve revenue.
Company Overview
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Technology Stack
heatmap.com uses 30 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Webflow
CDN
cdnjs, jsDelivr
Traffic & Audience
heatmap.com receives approximately 88.3K monthly visitors and ranks #431,903 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:30 on the site.
The majority of heatmap.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about heatmap.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit heatmap.com directly at https://heatmap.com.