heni.com
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HENI: The Art World's Silent Infrastructure
A $46M business powering artists' estates and research without consumer fanfare
HENI isn't a gallery or an auction house—it's the invisible engine behind the art world's most critical processes. With 175 employees and $46.8M in revenue, this London-based service firm operates where art meets institutional rigor, managing estates, publishing catalogs, and applying machine learning to art research.
"HENI doesn't sell art—it sells the infrastructure that makes art valuable, verifiable, and visible."
The Institutional Client
Traffic data reveals HENI's true audience: researchers, not collectors. With 'sasha gordon net worth' and 'cy twombly untitled' among top search terms, visitors are seeking verification and context, not purchase opportunities. The 39% direct traffic suggests a loyal base of institutional clients who know exactly where to go for authoritative art services.
The Machine Learning Edge
Kenko Fujii, Head of Applied Machine Learning, leads HENI's most unique advantage. While competitors rely on traditional art world networks, HENI is building algorithmic tools for art research and authentication. This positions them at the intersection of art history and tech—a moat that traditional publishers and services cannot easily replicate.
The search term 'connection between freud and metamorphosis of narcissus' (760 monthly volume) is telling. It's academic, specific, and research-driven—exactly the niche HENI serves. This isn't traffic from casual art lovers; it's from scholars, students, and professionals needing deep, reliable art intelligence.
- Revenue model: B2B services (publishing, printmaking, film, research) for artists/estates
- Traffic quality over quantity: 161K monthly visits with high intent, not mass-market appeal
- Tech stack built for scale: Tailwind, Bootstrap, Ant Design + analytics infrastructure (GA4, Clarity, LinkedIn Insight Tag)
- Trustpilot gap: 2.5/5 rating with only 6 reviews—consumer-facing brand awareness is low by design
HENI is infrastructure, not a destination
While consumer art platforms chase traffic, HENI builds the backend systems that power the art world's most valuable assets. Their $46M revenue proves that in a $65B global art market, the real money is in services, not sales.
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HENI
HENI is an international art services business working with leading artists and estates across publishing, printmaking, digital, film and art research.
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Reviews (6)
Bought a Damien Hirst and the couriers…
Bought a Damien Hirst and the couriers damaged it. It took a little while but they printed another, got Damien to sign it again and sent it over. Hard to fault, thanks for everything!
Bought a Damien Hirst NFT from HENI…
Bought a Damien Hirst NFT from HENI last year and only just got round to picking up the painting. Being able to collect in person was a great touch and the team were friendly, informative and made the experience all the better. Thank you.
Tried several times to order an Ed…
Tried several times to order an Ed Sheeran bucket hat without sucess. The process gets to a certain point and then freezes when calculating the order value, "thank you for your patience, this may take a little longer". Anyone found a solution, short of going to the gallery itself?
I haven't received news from customer…
I haven't received news from customer service in week.
I purchased an expensive piece of art…
I purchased an expensive piece of art almost two years ago and am still waiting on delivery. Heni keeps blaming delays on internal failures and miscommunications. At this point, I believe the company is fraudulent/a scam. Not worth the risk.
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About heni.com
HENI is an international art services business working with leading artists and estates across publishing, printmaking, digital, film and art research.
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Technology Stack
heni.com uses 21 technologies across their website including HSTS, Sentry, Cloudflare, Vercel, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Cloudflare, Vercel
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +3 more
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
heni.com receives approximately 161.0K monthly visitors and ranks #298,274 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:34 on the site.
The majority of heni.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about heni.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit heni.com directly at https://heni.com.