henshaws.org.uk
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Henshaws: The Northern Charity Scaling Digital Impact
A $15M nonprofit redefining disability support with data-driven services
In the crowded landscape of UK health charities, Henshaws.org.uk is quietly executing a digital-first pivot that most nonprofits would envy. While their global rank sits at #3.8M, their traffic composition tells a story of strategic organic growth that's worth dissecting.
"Their keyword strategy reveals a focus on actionable support, not just brand awareness—'access to work claim online' outperforms their own brand name 7:1."
The SEO Playbook That Actually Works
Henshaws' 54% organic traffic share isn't accidental. Their top keywords reveal a masterclass in intent-driven content: 'access to work claim online' (1,510 monthly searches) dominates, while niche terms like 'how print workshops can support professional artists' (120 searches) capture hyper-specific audiences. This isn't charity marketing—it's utility-first SEO that converts.
The Unseen Digital Infrastructure
With 26 technologies detected—including jQuery, Tailwind CSS, and Hotjar—Henshaws is building a modern stack on a nonprofit budget. The presence of LinkedIn Insight Tag and Google Analytics 4 suggests they're tracking conversions beyond donations, likely measuring service uptake and user engagement. This is infrastructure that scales.
The Trustpilot score of 3.2/5 with only 1 review is telling. Either they're not prioritizing review collection, or their service delivery is so seamless that customers don't feel compelled to leave feedback. For a health charity, this could indicate either a missed marketing opportunity or operational excellence that speaks for itself.
- Amanda Bennett's 'Changing Lives' brand appears in search with 160 monthly queries—personal branding that drives mission awareness
- The 80/20 traffic split (undefined/undefined) suggests strong UK domestic focus with minimal international reach
- Swiper and Bootstrap in their stack indicate mobile-first design priorities for visually impaired users
The $15M Question: Why Aren't They Scaling Faster?
With solid infrastructure and clear intent capture, Henshaws has the foundation for 10x growth—but needs to crack the code on backlinks and review generation to reach the next tier.
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5 keywordsHow is Henshaws's SEO?
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Henshaws - Beyond Expectations
Henshaws is a northern charity supporting people living with sight loss and a range of other disabilities to go beyond expectations.
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Reviews (1)
Was told to come here to complain from…
Was told to come here to complain from facebook. Waste of time this charity is. Took my son in for help with his college work as he is blind. The guy just talked about alexa which we already have, then bumped into him and told him to look at stuff like catalogues, even though he can't read them. Stick with RNIB in the future.
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About henshaws.org.uk
Henshaws is a northern charity supporting people living with sight loss and a range of other disabilities to go beyond expectations.
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Technology Stack
henshaws.org.uk uses 26 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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Google Fonts
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reCAPTCHA
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PHP
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WordPress
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cdnjs, unpkg
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Cloudflare
Traffic & Audience
henshaws.org.uk receives approximately 5.0K monthly visitors and ranks #3,855,318 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:23 on the site.
The majority of henshaws.org.uk's traffic comes from undefined, .
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This page provides publicly available information about henshaws.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit henshaws.org.uk directly at https://henshaws.org.uk.