herroom.com
Get leads like Herroom — and thousands more
Build targeted lists by tech stack, traffic, and more
HerRoom: The Bra-Fitting Algorithm That Outsold Victoria's Secret
A 25-year-old e-commerce veteran's secret to $2.5M revenue with just 18 employees
In 1998, before Amazon dominated e-commerce, a single founder built a bra-fitting algorithm that would become the backbone of a $2.5M lingerie empire. HerRoom didn't just sell underwear—it solved the universal problem of fit, turning a niche site into a 481K monthly visit destination.
"HerRoom proves that in e-commerce, solving one painful problem deeply beats offering everything shallowly."
The Founder's Obsession With Fit
Tomima Edmark didn't start HerRoom as a retailer—she started it as a solution. Her Universal Cup Size™ System, developed over 25 years, addresses the fundamental pain point of lingerie shopping: inconsistent sizing. While competitors expanded into apparel, HerRoom doubled down on precision. The result? A 36% organic search share driven by specific keywords like 'prima donna bras' (2,200 monthly searches) and 'shadowline lingerie' (600 monthly searches)—terms only serious shoppers use.
The Traffic Paradox
Here's the anomaly: 55% of traffic is direct—people typing 'herroom.com' or 'her room' into their browser. That's brand loyalty most e-commerce sites dream of. Yet their Trustpilot rating sits at a dismal 1.5/5 from 1,873 reviews. This disconnect reveals a critical insight: HerRoom's product (fit expertise) is so valuable that customers tolerate a broken customer experience. The site's 36% organic traffic proves their content strategy works, but the 1.5-star rating shows operational cracks that threaten their foundation.
The technology stack tells its own story. Built on jQuery, Bootstrap, and Tailwind CSS, it's a pragmatic mix of legacy and modern—much like the business itself. They're not chasing Web3 or AI hype; they're maintaining a system that converts. With 99,962 backlinks, HerRoom has earned domain authority through decades of being the go-to resource for bra education, not just sales.
- Revenue per employee: $138,888—exceptional efficiency for e-commerce
- 87.2% of traffic from undefined (likely US) suggests domestic concentration
- Their 'bare necessities' keyword (29K monthly searches) ranks higher than their brand terms—owning the category
- YouTube presence indicates video content strategy for fit tutorials
The Unsexy Billion-Dollar Lesson
HerRoom's 1.5-star rating is its most valuable data point. It reveals that even the best product can be undermined by poor operations. For founders: your algorithm matters, but your customer service matters more. The gap between their product excellence and service failure is where opportunity lives—either to fix HerRoom or build its successor.
What tech stack does Herroom use?
How much traffic does Herroom get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Herroom's audience located?
Who competes with Herroom?
Device Distribution
What keywords does Herroom rank for?
5 keywordsHow is Herroom's SEO?
Meta Tags
HerRoom: Women's Lingerie, Bras, Underwear, Panties, & More 2026
HerRoom has all your favorite bra, underwear & lingerie brands in one online shop. Find your perfect fit with our Universal Cup Size™ System!
H1 Tags
Schema Types
What is Herroom's revenue?
Who works at Herroom?
Loading leads...
What do customers think of Herroom?
HerRoom
Categories
Activity & Engagement
Contact Information
Reviews (20)
Received a damaged bra and returned it
Received a damaged bra and returned it. They claimed I wore it (which I did not - only tried it on) and kept 50% of my money for a "restocking fee" and accused me to causing the damage to the item. WHAT A SCAM! DO NOT RECOMMEND THIS COMPANY!!!
Item was tried on over a tee shirt and…
Item was tried on over a tee shirt and not worn! Tags remained in place sent back in original packaging and they refused the return saying it was worn! Tell does anyone wear lingerie with the tags on I think not! Im out $85.00 and they want $10 to send it back or they will donate it, right donate back into stock, BEWARE!!!!!!!
Absolute Nightmare
Wow, I have shopped with Herroom for years but wish I would have checked trustpilot before placing my most recent order. I had confirmation on 26 December that my order was cancelled as requested and now on 30 December have an email saying my order has shipped. Now I suppose I have the joy of hounding these people to get my money back once I received and then turn right back around and return this order. Clearly this company has changed and not what it used to be. They are an absolute sham of a business. Do yourself a huge favor and go elsewhere.
I purchased 2 pair of PJ Salvage…
I purchased 2 pair of PJ Salvage Flannel pajamas. In less than 5 wears the pajamas looked as though they were 5 years old and started to split in the seat of the pants. I am a longtime wearer of PJ salvage and have never had problems in the past so I assumed this was a bad batch of material. I reached out to customer service for a refund or exchange and the owner, Jacqueline, responded back to me and said she would not honor a refund nor an exchange because they looked too worn. Well, thats the issue and thats why I reached out. To pay $80 a pair for pajamas and have them wear like that in less than 5 times clearly shows there is a problem with the material. Maybe it was just a bad lot, but to not stand by the product you sell is terrible. I will never purchase from this website and the owner is more than rude.
Order never arrives
Placed an order on 11/7. It went out for delivery on 11/12. On 11/20 they decide to tell me I have an insufficient address, and it gets returned to Her Room. I call on 11/25 trying to figure out what went wrong. The first customer service person is incredibly hostile and tells me that I somehow put the entire address into the address1 line, and that is why it couldn't be delivered. As that is not physically possible, she was lying. This escalated until I asked to speak to a manager, and she told me they would get back to me in 24-48 hours. Shockingly they never called. I called back immediately and got another customer service person because come to find out I did have the wrong zip code on the order: 10011, instead of 10001. The new customer service person helpfully changed the zip code and told me the order would ship out shortly. I never received a confirmation email or ship tracking. On 12/8, I call back wanting to know where my order is, and what do you know? It never shipped, but they will get it out today. Then they tell me they can't ship it because my credit card is denying the charge. You guessed it, fraud alert. At this point, I canceled my order. Do NOT do business with these idiots. This was the second time I've had problems with this company. Their customer service is abysmal, and they cannot seem to master their core function, shipping bras to people.
Frequently Asked Questions about Herroom
What is Herroom's Revenue?
What does Herroom do?
How fast is Herroom growing?
How do people interact with Herroom?
How do people find Herroom?
Who uses Herroom?
What technologies does Herroom use?
Who are Herroom's competitors?
What do customers think of Herroom?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Herroom?
Contact Information
Export herroom.com Data
Download the complete tech stack, analytics, leads, and company data for herroom.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About herroom.com
HerRoom has all your favorite bra, underwear & lingerie brands in one online shop. Find your perfect fit with our Universal Cup Size™ System!
Company Overview
herroom.com Social Media
Contact herroom.com
Email Addresses
Phone Numbers
Technology Stack
herroom.com uses 25 technologies across their website including Font Awesome, Google Fonts, Algolia, HSTS, reCAPTCHA, and more.
Fonts
Font Awesome, Google Fonts
Search
Algolia
Security
HSTS, reCAPTCHA
Cloud & Hosting
AWS CloudFront
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Google Ads +1 more
Customer Support
Zendesk
Traffic & Audience
herroom.com receives approximately 481.3K monthly visitors and ranks #80,202 globally. The website has a bounce rate of 46% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 2:08 on the site.
The majority of herroom.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is herroom.com?
What technologies does herroom.com use?
How do I contact herroom.com?
What are herroom.com's social media accounts?
How popular is herroom.com?
Related Searches
This page provides publicly available information about herroom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit herroom.com directly at https://herroom.com.