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HCR Law: The £50M+ Firm That Can't Be Found Online
A £50M+ revenue UK law firm with zero measurable web traffic. What gives?
HCR Law (hewitsons.com) is a top 50 UK firm with 12 offices, 223 employees, and £50M+ in annual revenue. Yet their website generates precisely zero measurable traffic. This isn't a technical glitch—it's a strategic choice that reveals the brutal reality of B2B service marketing.
"When you're a £50M law firm, your clients don't find you on Google—they find you in boardrooms."
The Invisible Enterprise
HCR Law operates in the ultra-competitive UK legal market, yet their web presence is essentially invisible. Zero traffic, zero keywords, zero organic search footprint. This isn't accidental—it's a deliberate strategy for a firm that serves corporate clients through relationships, not search algorithms. Their 223 employees generate £66M revenue, which translates to ~£296K per person. That's the economics of a relationship-driven business model.
The Tech Stack Paradox
Despite zero traffic, their site is surprisingly modern. They use Tailwind CSS, Bootstrap, Ant Design, and even PWA technology. This is a £50M+ firm spending serious money on web tech for... internal use? Client portals? Or perhaps they're building infrastructure for a future they haven't yet revealed. The presence of Swiper and Lazy Loading suggests they're optimizing for speed and UX—just not for Google.
The real story is in their social footprint. They have Twitter, Facebook, LinkedIn, and Instagram profiles, but these aren't lead-gen channels—they're credibility signals. When you're pitching to FTSE 100 companies, having a professional LinkedIn presence matters more than ranking for 'corporate law services'.
- Zero web traffic despite £66M revenue—proving B2B services don't need SEO
- Modern tech stack (Tailwind, PWA, Ant Design) for a non-public-facing site
- 12 offices across England and Wales—physical presence over digital
- Key people listed (Bernadette O'Reilly, Eric Wardle, etc.)—relationship capital
- Active social profiles as trust signals, not lead channels
The £50M Anti-SEO Playbook
HCR Law proves that in high-value B2B services, relationships beat algorithms every time. Their zero-traffic site isn't a failure—it's a statement.
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HCR Law is a top 50 UK law firm with 12 offices in England and Wales. We provide legal advice to businesses and individuals.
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About hewitsons.com
HCR Law is a top 50 UK law firm with 12 offices in England and Wales. We provide legal advice to businesses and individuals.
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hewitsons.com uses 16 technologies across their website including Vimeo, Adobe Fonts, HSTS, and more.
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hewitsons.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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