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HFR: The $5 Trillion Hedge Fund Data Giant
How a 111-person firm dominates institutional finance with precision data
While most fintech startups chase the latest AI trend, HFR has spent 35 years quietly becoming the nervous system of the $5 trillion hedge fund industry. They don't trade stocks—they index them, track them, and sell the truth to institutions.
"In a world of algorithmic noise, HFR sells the signal. They're not in the trading business—they're in the truth business."
The Index Gold Standard
HFR doesn't just report hedge fund performance—they define it. Their HFRI Fund-Weighted Composite Index is the benchmark against which $5 trillion in assets measures success. When you see 'hedge fund returns' in a Bloomberg terminal, you're likely looking at HFR data. Their secret? A 35-year unbroken chain of methodology. They don't chase trends; they set the standard.
The Institutional Trust Loop
With 42% direct traffic (vs. 39% organic), HFR has built a moat of institutional loyalty. This isn't a startup acquiring users—it's a utility that institutions can't operate without. The top keyword? 'hfr' with 38,330 monthly searches. People aren't discovering HFR; they're returning to it. This is what product-market fit looks like in enterprise finance: boring, predictable, and indispensable.
- They index what others can't: Hedge funds are notoriously secretive, yet HFR aggregates data across 2,000+ funds monthly
- The $5 trillion milestone: They're tracking an industry nearing historic capital levels
- Revenue per employee: ~$227K—efficient for a data business with high trust requirements
The tech stack tells the story: jQuery, Bootstrap, and Google Analytics. This isn't a startup chasing shiny objects—it's a reliable machine optimized for data delivery, not viral loops. Their social presence is professional (Twitter, LinkedIn, YouTube) but not aggressive. They don't need to be; their product sells itself to CFOs and CIOs who need defensible benchmarks for quarterly reports.
The Real Moat Isn't Tech—It's Time
HFR's 35-year head start in hedge fund indexing creates a trust barrier that no startup can buy or engineer their way past. In finance, the oldest data is often the most valuable.
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Hedge Fund Indices, Databases and Performance Reports | HFR®
HFR provides comprehensive hedge fund data, performance reports and indices to help investors make wise investment choices. Register for free today.
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About hfr.com
HFR provides comprehensive hedge fund data, performance reports and indices to help investors make wise investment choices. Register for free today.
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hfr.com uses 23 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, PHP, and more.
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hfr.com receives approximately 39.5K monthly visitors and ranks #805,417 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:16 on the site.
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