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Hily: The Dating App That Actually Gets It
How a 49-person team is carving out $5.7M in revenue by targeting the underserved 'authentic connection' market.
In a dating app market dominated by giants like Tinder and Bumble, Hily isn't fighting for the same crowded space—it's building a new one. With a mission to let users 'Date as you are,' this startup is betting that the future of romance isn't about swiping faster, but connecting deeper.
"Hily isn't just another dating app—it's a rejection of the gamified, superficial swipe culture."
The Authenticity Playbook
Hily's core thesis is that modern dating apps have created a performance anxiety loop. Users curate perfect profiles, swipe based on instant gratification, and then struggle to translate that digital persona into real connection. Hily flips this by prioritizing 'authentic connections' over 'endless swipes.' Their 163K monthly visitors aren't just looking for a date—they're looking for a platform that respects their time and emotional energy. The fact that 55% of their traffic comes from organic search suggests a strong brand identity and word-of-mouth growth, a critical indicator of product-market fit in a notoriously difficult space.
The Revenue-to-Team Ratio
With just 49 employees generating $5.7M in annual revenue, Hily achieves a remarkable ~$116K revenue per employee. This efficiency is a testament to their lean operational model and likely high-margin SaaS-style subscription structure. For founders and investors, this is the golden metric: a small, focused team building a product that users are willing to pay for. It proves they aren't burning cash on vanity metrics; they're building a sustainable business.
The tech stack reveals a modern, performance-focused approach. Using PWA (Progressive Web App) technology, Swiper for UI, and lazy loading, Hily prioritizes speed and accessibility—a crucial differentiator when user attention spans are measured in seconds. Their strong social presence on TikTok and Instagram isn't just for brand awareness; it's a direct funnel to a younger demographic that values visual storytelling and authenticity over polished corporate messaging.
- **Niche Positioning:** They avoid the 'everyone vs everyone' war, targeting users tired of superficiality.
- **Organic Dominance:** 55% organic traffic indicates strong SEO and brand recall, not just paid ad dependency.
- **Lean Efficiency:** The $116K revenue-per-employee ratio signals a highly efficient, product-led growth engine.
The Quiet Giant of Niche Dating
Hily proves you don't need to be the biggest player to build a profitable, resilient business in a crowded market.
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Dating App for You to Date as You Are | Hily
Looking for a dating app where you can be yourself and connect for real? Get Hily now to have fun and enjoy authentic connections!
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hily.com
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Reviews (20)
Yesterday
Yesterday, I had my first Hily date in a month of using the app. I think it's a match.
Dear Loaï! That’s wonderful news. We’re so happy to hear you had your first Hily date and that it feels like a real match! Moments like these are exactly why we do what we do. If you ever need help with anything or have feedback to make your experience even better, we’re always here for you. Feel free to reach out via Live Chat or [email protected]. Wishing you the best on this new connection!
At 43
At 43, I legit thought I’d aged out of dating apps 😂 but Hily caught me off guard — in a good way. The profiles didn’t feel fake or curated to death. One match talked about his veggie garden and vinyl collection, and I was like… wait, is this real?? Our chat wasn’t rushed, just easy and calm. We went from playlists to plants to childhood memories. It’s been years since someone asked follow-up questions instead of just “lol cool.” I’m not trying to rush into anything, but for the first time in a while, I feel hopeful. That’s huge 🌹
Hey there! Thank you for sharing your story! We’re so glad Hily surprised you in a good way and helped you find connections that feel genuine. It’s wonderful to hear that conversations flowed naturally, covering everything from playlists to plants, and that you feel hopeful again. Wishing you many more easy, meaningful, and joyful connections ahead! For further feedback or assistance, please feel free to contact us via Live Chat or [email protected].
I used to think if there weren’t…
I used to think if there weren’t fireworks, it wasn’t real. Now, I crave something softer, more grounded. Hily gave me space to explore that kind of connection. The compatibility feature helped match me with someone who values communication and kindness as much as I do. Our first chat wasn’t intense or flirty — it was just easy. We talked about favorite childhood meals and weekend routines, and somehow that felt more romantic than any cheesy pickup line. For the first time in years, I feel calm and curious, not anxious.
Dear Cristian! We’re so glad Hily provided a space for you to explore calmer, more meaningful connections. It’s wonderful to hear that the compatibility feature helped you meet someone who values the same things, and that your conversations feel easy, genuine, and enjoyable. Wishing you many more heartwarming and authentic connections ahead! For further feedback or assistance, please feel free to contact us via Live Chat or [email protected].
I’ve been on apps where people barely…
I’ve been on apps where people barely read your profile, just swipe on photos. Hily felt different. The compatibility quizzes made it clear I was being matched based on more than just looks. I ended up talking to someone who shares my love for books, nature walks, and random philosophical convos — not something you find easily. The app also gives little date advice nuggets that actually match your vibe, which was a fun surprise. For once, I felt seen for who I am, not just how I look in a selfie. If you’re someone who values depth and genuine connection, Hily is definitely worth trying.
Hey there! Thank you for sharing your experience with us. We are so glad Hily helped you connect on more than just looks. It is wonderful to hear you have found someone who shares your passion. Our goal is for every member to feel seen for who they truly are, and your words mean a lot. Wishing you many more meaningful conversations and connections ahead! Should you have further feedback or questions, please feel free to contact us via Live Chat or [email protected], and we will assist you further.
After two chaotic relationships in my late twenties
After two chaotic relationships in my late twenties, I promised myself I’d only try again when I was ready for something stable. I downloaded Hily because a friend said it felt “low-drama,” and she was right. What stood out to me was how much effort they put into making the platform feel intentional. The compatibility features actually got me thinking more deeply about what I want, not just who looks good in a photo. Conversations feel easier, more focused. And best of all? No pressure.
Dear Joshua! It is inspiring to hear that Hily has given you a calm, intentional space to re-enter dating on your own terms. We are especially glad the compatibility features helped you reflect on what you truly want. We are happy Hily feels “low-drama” for you, and we will keep working to make sure it stays that way. Wishing you only meaningful, pressure-free connections ahead! In case you will have further feedback or questions feel free to contact us via Live Chat or [email protected].
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About hily.com
Looking for a dating app where you can be yourself and connect for real? Get Hily now to have fun and enjoy authentic connections!
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Technology Stack
hily.com uses 18 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
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WordPress
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Amazon Web Services, AWS CloudFront
Advertising
Snapchat Pixel, TikTok Pixel, Google Ads
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Google Tag Manager, Google Analytics
Traffic & Audience
hily.com receives approximately 163.3K monthly visitors and ranks #395,420 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:59 on the site.
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This page provides publicly available information about hily.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hily.com directly at https://hily.com.