9:41
hily.com
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hily.com

18 technologies
VerifiedGrowingVisit163.3K/mo$6M4918 Tech6 Leads
Deep Dive

Hily: The Dating App That Actually Gets It

How a 49-person team is carving out $5.7M in revenue by targeting the underserved 'authentic connection' market.

In a dating app market dominated by giants like Tinder and Bumble, Hily isn't fighting for the same crowded space—it's building a new one. With a mission to let users 'Date as you are,' this startup is betting that the future of romance isn't about swiping faster, but connecting deeper.

$5.7M
Annual Revenue
49
Employees
163K
Monthly Visits
55%
Organic Traffic

"Hily isn't just another dating app—it's a rejection of the gamified, superficial swipe culture."

The Authenticity Playbook

Hily's core thesis is that modern dating apps have created a performance anxiety loop. Users curate perfect profiles, swipe based on instant gratification, and then struggle to translate that digital persona into real connection. Hily flips this by prioritizing 'authentic connections' over 'endless swipes.' Their 163K monthly visitors aren't just looking for a date—they're looking for a platform that respects their time and emotional energy. The fact that 55% of their traffic comes from organic search suggests a strong brand identity and word-of-mouth growth, a critical indicator of product-market fit in a notoriously difficult space.

The Revenue-to-Team Ratio

With just 49 employees generating $5.7M in annual revenue, Hily achieves a remarkable ~$116K revenue per employee. This efficiency is a testament to their lean operational model and likely high-margin SaaS-style subscription structure. For founders and investors, this is the golden metric: a small, focused team building a product that users are willing to pay for. It proves they aren't burning cash on vanity metrics; they're building a sustainable business.

The tech stack reveals a modern, performance-focused approach. Using PWA (Progressive Web App) technology, Swiper for UI, and lazy loading, Hily prioritizes speed and accessibility—a crucial differentiator when user attention spans are measured in seconds. Their strong social presence on TikTok and Instagram isn't just for brand awareness; it's a direct funnel to a younger demographic that values visual storytelling and authenticity over polished corporate messaging.

  • **Niche Positioning:** They avoid the 'everyone vs everyone' war, targeting users tired of superficiality.
  • **Organic Dominance:** 55% organic traffic indicates strong SEO and brand recall, not just paid ad dependency.
  • **Lean Efficiency:** The $116K revenue-per-employee ratio signals a highly efficient, product-led growth engine.
Doesn't rely on algorithmic mystery or gamified addiction loops
Focuses on 'Date as you are' authenticity
Avoids the 'superficial swipe' model that dominates competitors
Prioritizes real connections over endless matching

The Quiet Giant of Niche Dating

Hily proves you don't need to be the biggest player to build a profitable, resilient business in a crowded market.

What tech stack does Hily use?

24 detected
Security1
Programming Languages1
Web Standards2
CSS Frameworks1
JavaScript Libraries3
Tracking & Analytics6
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google AdSense
G
Google Analytics

How much traffic does Hily get?

Traffic & Engagement

276.8K
Monthly Visits
+72.6%
2.2
Pages/Visit
5:53
Avg. Duration
73%
Bounce Rate
Monthly Traffic Trend+96%
141.2K
Oct 2025
Oct
160.4K
Nov 2025
Nov
276.8K
Dec 2025
Dec

Rankings

#140,170
Global Rank
#40,087
United States Rank
Online Services
Category

Backlinks & Authority

15.4K
Backlinks
1.8K
Ref. Domains
37
Authority Score
Low
Penalty Risk
Backlinks Trend+50%
10.3K
Jul 2025
Jul
15.2K
Aug 2025
Aug
15.4K
Sep 2025
Sep
15.9K
Oct 2025
Oct
15.7K
Nov 2025
Nov
15.4K
Dec 2025
Dec

Search Traffic

Organic
23.0K

Top Organic Keywords

#1hily
8,100 vol36.1%
#1hily dating app
3,600 vol16.1%
#1hilly
4,400 vol6.1%
#1h i l l y
590 vol2.6%
#1hilly dating app
590 vol2.6%

Where is Hily's audience located?

🇺🇸United States78.8%
🇨🇦Canada11.9%
🇫🇷France3.1%
🇬🇧United Kingdom2.6%
🇰🇷South Korea1.0%

Device Distribution

Desktop3.5%
Mobile96.5%

What keywords does Hily rank for?

5 keywords
1hily3.2K vol$2.41
2hily dating app2.0K vol$2.96
3hily dating390 vol$2.85
4hily app450 vol$2.74
5hilly1.8K vol$4.28

How is Hily's SEO?

Meta Tags

title44 chars

Dating App for You to Date as You Are | Hily

description130 chars

Looking for a dating app where you can be yourself and connect for real? Get Hily now to have fun and enjoy authentic connections!

languageEN-US

H1 Tags

h1Date asyou are

Schema Types

Unknown

Who works at Hily?

Loading leads...

What do customers think of Hily?

hily.com

hily.com

3.1
393 reviews
✓ Claimed

Categories

Dating Service#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
9.0 days
Claimed Date
12/21/2020

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Loaï Yousfi
11/12/2025
🇫🇷 France3 reviewsOrganicUnverified
Experience date: 11/12/2025
Yesterday

Yesterday, I had my first Hily date in a month of using the app. I think it's a match.

Company Response11/14/2025

Dear Loaï! That’s wonderful news. We’re so happy to hear you had your first Hily date and that it feels like a real match! Moments like these are exactly why we do what we do. If you ever need help with anything or have feedback to make your experience even better, we’re always here for you. Feel free to reach out via Live Chat or [email protected]. Wishing you the best on this new connection!

Cor.im. S.r.l.
9/19/2025
🇺🇸 United States9 reviewsOrganicUnverified
Experience date: 9/19/2025
At 43

At 43, I legit thought I’d aged out of dating apps 😂 but Hily caught me off guard — in a good way. The profiles didn’t feel fake or curated to death. One match talked about his veggie garden and vinyl collection, and I was like… wait, is this real?? Our chat wasn’t rushed, just easy and calm. We went from playlists to plants to childhood memories. It’s been years since someone asked follow-up questions instead of just “lol cool.” I’m not trying to rush into anything, but for the first time in a while, I feel hopeful. That’s huge 🌹

Company Response9/27/2025

Hey there! Thank you for sharing your story! We’re so glad Hily surprised you in a good way and helped you find connections that feel genuine. It’s wonderful to hear that conversations flowed naturally, covering everything from playlists to plants, and that you feel hopeful again. Wishing you many more easy, meaningful, and joyful connections ahead! For further feedback or assistance, please feel free to contact us via Live Chat or [email protected].

cristian servidio
9/17/2025
🇺🇸 United States6 reviewsOrganicUnverified
Experience date: 9/17/2025
I used to think if there weren’t…

I used to think if there weren’t fireworks, it wasn’t real. Now, I crave something softer, more grounded. Hily gave me space to explore that kind of connection. The compatibility feature helped match me with someone who values communication and kindness as much as I do. Our first chat wasn’t intense or flirty — it was just easy. We talked about favorite childhood meals and weekend routines, and somehow that felt more romantic than any cheesy pickup line. For the first time in years, I feel calm and curious, not anxious.

Company Response9/27/2025

Dear Cristian! We’re so glad Hily provided a space for you to explore calmer, more meaningful connections. It’s wonderful to hear that the compatibility feature helped you meet someone who values the same things, and that your conversations feel easy, genuine, and enjoyable. Wishing you many more heartwarming and authentic connections ahead! For further feedback or assistance, please feel free to contact us via Live Chat or [email protected].

Deadpool
9/17/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 9/17/2025
I’ve been on apps where people barely…

I’ve been on apps where people barely read your profile, just swipe on photos. Hily felt different. The compatibility quizzes made it clear I was being matched based on more than just looks. I ended up talking to someone who shares my love for books, nature walks, and random philosophical convos — not something you find easily. The app also gives little date advice nuggets that actually match your vibe, which was a fun surprise. For once, I felt seen for who I am, not just how I look in a selfie. If you’re someone who values depth and genuine connection, Hily is definitely worth trying.

Company Response9/27/2025

Hey there! Thank you for sharing your experience with us. We are so glad Hily helped you connect on more than just looks. It is wonderful to hear you have found someone who shares your passion. Our goal is for every member to feel seen for who they truly are, and your words mean a lot. Wishing you many more meaningful conversations and connections ahead! Should you have further feedback or questions, please feel free to contact us via Live Chat or [email protected], and we will assist you further.

Joshua Parker
8/22/2025
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 8/22/2025
After two chaotic relationships in my late twenties

After two chaotic relationships in my late twenties, I promised myself I’d only try again when I was ready for something stable. I downloaded Hily because a friend said it felt “low-drama,” and she was right. What stood out to me was how much effort they put into making the platform feel intentional. The compatibility features actually got me thinking more deeply about what I want, not just who looks good in a photo. Conversations feel easier, more focused. And best of all? No pressure.

Company Response8/25/2025

Dear Joshua! It is inspiring to hear that Hily has given you a calm, intentional space to re-enter dating on your own terms. We are especially glad the compatibility features helped you reflect on what you truly want. We are happy Hily feels “low-drama” for you, and we will keep working to make sure it stays that way. Wishing you only meaningful, pressure-free connections ahead! In case you will have further feedback or questions feel free to contact us via Live Chat or [email protected].

Frequently Asked Questions about Hily

What is Hily's Revenue?
Hily generates approximately $6M in annual revenue. With 49 employees, that's $116,000 per employee.
What does Hily do?
Looking for a dating app where you can be yourself and connect for real? Get Hily now to have fun and enjoy authentic connections!
How fast is Hily growing?
Hily has grown by 72.6% in the last 6 months according to traffic data. employee count has changed by -2% year over year.
How do people interact with Hily?
When visiting Hily, visitors view an average of 2.2 pages per visit, and spend around 5:53 on the site, and the bounce rate is 72.9%.
How do people find Hily?
253.8K people (92%) visit Hily directly. 23.0K (8%) find them through organic search.
Who uses Hily?
Hily's top market is United States with 218.1K visitors (78.8%). Canada is 2nd with 33.0K (11.9%). France is 3rd with 8.6K (3.1%).
What technologies does Hily use?
Hily uses 18 technologies across their website including Security, Programming Languages, CMS. Key technologies include HSTS, PHP, WordPress.
Who are Hily's competitors?
Hily's main competitors include Tinder, Hinge, Clover, Premium, Bumble. These companies operate in similar markets and compete for the same customer base.
What do customers think of Hily?
Hily has a Trustpilot score of 3.1 out of 5 (3 stars) based on 393 customer reviews.

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About hily.com

Looking for a dating app where you can be yourself and connect for real? Get Hily now to have fun and enjoy authentic connections!

Company Overview

hily.com
Website
community_and_society
Industry
#395,420
Global Rank
163.3K
Monthly Visitors
18
Technologies
6+
Employees

Contact hily.com

Technology Stack

hily.com uses 18 technologies across their website including HSTS, PHP, WordPress, and more.

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

Snapchat Pixel, TikTok Pixel, Google Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

163.3K
Monthly Visits
43%
Bounce Rate
2.8
Pages/Visit
0:59
Avg. Duration

hily.com receives approximately 163.3K monthly visitors and ranks #395,420 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:59 on the site.

The majority of hily.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is hily.com?
Looking for a dating app where you can be yourself and connect for real? Get Hily now to have fun and enjoy authentic connections!
What technologies does hily.com use?
hily.com uses 18 technologies including HSTS, PHP, and 12 more. View the full tech stack analysis above.
How do I contact hily.com?
You can contact hily.com through their contact page.
What are hily.com's social media accounts?
hily.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is hily.com?
hily.com receives approximately 163.3K monthly visitors and ranks #395,420 globally. Traffic is growing by 32.2% month-over-month.

Related Searches

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This page provides publicly available information about hily.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hily.com directly at https://hily.com.