hive.co
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Hive.co: The AI-Powered Engine for Live Events
How a 63-person team is automating $8.2M in revenue by targeting ticket sales.
While giants like Ticketmaster and Eventbrite battle over infrastructure, Hive.co is quietly building the intelligence layer for modern event marketing. They aren't just selling tickets; they are using AI to predict exactly what sells them.
"Hive isn't just a tool for posting events; it's a closed-loop system designed to automate the entire marketing flywheel for live entertainment."
The Organic Traffic Paradox
With 1.3M monthly visits, the traffic composition is a masterclass in brand dominance. A staggering 88% of traffic is direct—users typing 'hive.co' into their browser—while organic search sits at a mere 7%. This indicates a product-led growth motion where users aren't searching for a solution; they are logging into a daily workflow tool. The 500k+ backlinks suggest a robust content moat, but the direct traffic proves the sticky nature of the platform itself.
The Tech Stack Strategy
Hive's tech stack reveals a pragmatic approach to speed and scale. By leveraging jQuery alongside modern utility libraries like Goober and Tailwind CSS, they prioritize rapid iteration over architectural purity. The presence of Hotjar and Google Analytics indicates a heavy reliance on behavioral data to inform product decisions—fitting for a platform that claims to 'know what works.'
The leadership team, featuring Co-Founders Ian Roberts and Patrick Hannigan, has steered the company toward a specific niche: arts and entertainment. Rather than competing broadly in the SaaS space, they have tailored their 'SoftwareApplication' to the unique, high-pressure cycles of event marketing, where selling out a venue is binary success or failure.
- Dominant direct traffic (88%) signals high product retention and daily active usage.
- A massive backlink profile (500k+) creates a strong SEO authority floor despite low organic search volume.
- The keyword strategy focuses on brand defense ('hive co') and competitor comparison ('hive ticketmaster').
The Verdict: A Vertical SaaS Powerhouse
Hive.co proves that in a crowded market, owning a specific workflow (event marketing) beats trying to own the infrastructure. Their high revenue per employee and direct traffic dominance suggest a highly efficient, sticky business model.
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Hive: Your marketing platform for live events
Elevate your event marketing with Hive – the custom-built platform for live events. Automate campaigns, measure success, and sell more tickets effortlessly.
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About hive.co
Elevate your event marketing with Hive – the custom-built platform for live events. Automate campaigns, measure success, and sell more tickets effortlessly.
Company Overview
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Technology Stack
hive.co uses 26 technologies across their website including Google Fonts, Webflow, cdnjs, jsDelivr, and more.
Fonts
Google Fonts
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
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CookieYes
Marketing Automation
HubSpot
Traffic & Audience
hive.co receives approximately 1.3M monthly visitors and ranks #50,573 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:37 on the site.
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