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HMD Trucking: The 500-Truck Secret Weapon
How a Chicago-based logistics giant is quietly dominating freight with a modern fleet and digital-first strategy.
While the trucking industry grapples with fragmentation and aging fleets, HMD Trucking emerges as a modern logistics powerhouse from Chicago. With a 500+ strong fleet and a $16.5M revenue engine, they're not just moving freight—they're redefining what a mid-sized carrier can achieve in a digital-first era.
"In an industry where average fleet age exceeds 10 years, HMD's modern fleet isn't just an asset—it's a competitive moat."
The Human Infrastructure
With only 60 employees managing a 500+ truck fleet, HMD achieves a remarkable 8.3 trucks per employee ratio—far above industry averages. This lean operational model, led by key players like Max Petrovski (Regional Director) and Brane Martinoski (General Manager), suggests a highly automated, tech-enabled operation where every team member is a force multiplier.
The Digital Frontier
HMD isn't just on social media—they're strategically omnipresent across TikTok, Twitter, YouTube, Facebook, LinkedIn, and Instagram. This isn't vanity; it's a modern recruitment and brand engine. Their TikTok (@hmdjobs) alone signals a Gen-Z-friendly approach to driver recruitment in an industry facing a severe driver shortage.
The tech stack reveals their playbook: jQuery, Swiper, GSAP, Tailwind CSS, and Bootstrap for a slick frontend, powered by Google Analytics and Facebook/Twitter pixels for precise targeting. The use of PWA (Progressive Web App) technology suggests they're optimizing for mobile-first interactions—critical for drivers on the road. This isn't a legacy carrier using 90s-era software; it's a digitally-native operation.
- Modern Fleet Advantage: 500+ newer trucks mean lower maintenance costs and higher reliability versus industry average
- Digital Recruitment Engine: 6 active social platforms targeting next-gen drivers where they actually spend time
- Lean Operations: 8.3 trucks per employee ratio suggests exceptional operational efficiency
- Tech-Forward Stack: PWA, modern CSS frameworks, and comprehensive analytics stack
The Silent Scaler
HMD proves you don't need Silicon Valley funding or viral traffic to build a modern logistics empire—just a great fleet, lean ops, and strategic digital presence.
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HMD Trucking – Freight Trucking Company in Chicago, IL
HMD Trucking — a leading freight hauling company with a 500+ strong fleet of modern trucks and an extensive service portfolio. Work for a modern, successful trucking company!
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About hmd.llc
HMD Trucking — a leading freight hauling company with a 500+ strong fleet of modern trucks and an extensive service portfolio. Work for a modern, successful trucking company!
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Technology Stack
hmd.llc uses 15 technologies across their website including Ruby on Rails, Cloudflare, Snapchat Pixel, Pinterest Tag, and more.
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Ruby on Rails
Cloud & Hosting
Cloudflare
Advertising
Snapchat Pixel, Pinterest Tag, Twitter Pixel, TikTok Pixel +1 more
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
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hmd.llc receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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