homeasart.com
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The Ghost in the Machine: HomeAsArt
A $26M revenue ghost site that defies every growth playbook
In a world obsessed with traffic and virality, homeasart.com is a fascinating anomaly: a $26.4M revenue business with essentially zero public digital footprint. This isn't a startup failure—it's a deliberate, high-stakes strategy.
"They've built a multi-million dollar business that doesn't exist on the public web. This is the ultimate anti-playbook."
The Invisible Engine
HomeAsArt operates as the Architecture + Design vertical of Compass, the real estate giant. Their model isn't about acquiring customers through SEO or ads—it's about being embedded within the high-touch, referral-driven world of luxury real estate. The website is a digital business card, not a lead generation funnel.
The People Behind the Curtain
Led by heavyweights like George Penner and Mike Deasy, this 160-person team isn't building a SaaS product. They're selling expertise. The tech stack (jQuery, Bootstrap, Zendesk) is functional but not flashy—it's a tool for a team that closes deals via relationships, not landing pages.
The disconnect between the $26M revenue and the 0 traffic metric is the most telling data point. It reveals a business model built entirely on offline networks, architect relationships, and the referral flywheel of Compass's core real estate business. The website's job isn't to convert; it's to legitimize.
- Revenue exists entirely in a parallel, offline universe of high-net-worth referrals
- The website is a credibility asset, not a growth channel
- Tech stack is minimal—tools serve internal operations, not public acquisition
The Ultimate Insider Play
HomeAsArt proves that in some industries, the best growth strategy is to have no public strategy at all.
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Compass / A+D
Compass / A+D
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About homeasart.com
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Email Addresses
Phone Numbers
Technology Stack
homeasart.com uses 22 technologies across their website including UserWay, Cloudinary, Vimeo, YouTube Embed, and more.
Accessibility
UserWay
Media
Cloudinary
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
CDN
cdnjs, jsDelivr
Traffic & Audience
homeasart.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about homeasart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit homeasart.com directly at https://homeasart.com.