homelight.com
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HomeLight: The Zillow Killer That's Not a Zillow
How a $525M-funded startup is disrupting real estate by solving the agent problem, not the listing problem.
In a market dominated by listing aggregators like Zillow and Opendoor, HomeLight is playing a different game entirely. They aren't trying to own the inventory; they're trying to own the transaction by connecting sellers to the absolute best agents in their area.
"HomeLight isn't selling houses; they're selling the confidence that you've picked the right guide to sell your house."
The Trust Economy
With a Trustpilot rating of 2.8/5 and only 3 reviews, HomeLight is in a precarious position. The data suggests a massive volume of transactions (implied by $93M revenue) but a vocal minority of dissatisfied customers. For a company built entirely on trust and referrals, this disconnect is their biggest vulnerability. They are betting that a seamless platform experience outweighs individual agent missteps.
The SEO Moat
While 'zillow' sees 5.5M monthly searches and 'opendoor' sees 47K, HomeLight ranks for its own brand (5K searches) but competes on high-intent terms like 'home value estimator' (6.5K searches). Their 502,307 backlinks and 60% organic traffic share indicate a sophisticated content strategy that targets homeowners before they even know they need an agent.
The tech stack reveals a modern, performance-oriented approach: Tailwind CSS for rapid UI development, PWA capabilities for mobile accessibility, and Hotjar for understanding user friction. However, the reliance on third-party tools like Google Analytics and Tag Manager suggests they are prioritizing speed-to-market over building a proprietary data infrastructure.
- The 'Unbundled' Model: They separate the agent matching from the listing, creating a specialized funnel.
- Capital Efficiency: With $525M raised against $93M revenue, they are burning cash to capture market share aggressively.
- The 'Zillow' Shadow: Their top keyword is 'zillow'—they are literally hijacking the market leader's traffic to poach customers.
The Real Estate Gatekeeper
HomeLight is positioning itself not as a listing site, but as the trusted advisor that controls the flow of money between buyers, sellers, and agents.
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5 keywordsHow is Homelight's SEO?
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Meta Tags
HomeLight: Buy, Sell, or Buy Before You Sell Your Home
If you're buying a home, selling your house, or doing both at the same time HomeLight brings everything together on one convenient platform.
HomeLight
We use data to help homebuyers and sellers find the best real estate agents nationwide
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Reviews (3)
Made mistake asking for my home value…
Made mistake asking for my home value and said no interest in selling 200 calls later i am filing lawsuit harrassment
Awful customer service!!!
We had a death in the family. I contacted them & explained that I am looking into selling our parents' home, and I will be relaying information to the rest of the family, to help save time. The non-compassionate speaking guy who answered my call was only willing to speak to someone else in my family about this, even though I made it clear that I am looking into this for us. I hung up on him before I started cursing at him. Now, I am angry and will be looking into another company for help. What do I think about this company? They suck! They have no business letting that idiot answer calls! I wish I could leave a zero star review. Maybe they are good at whatever it is they do, but as far as customer service, they are horrible!
Very sleazy operation!
This is a sleazy data gathering operation to generate telemarketing lists for real estate agents. They promise a free online property valuation report, collect your personal information, sell the information to real estate agents to start bombarding you with phone calls to list your property, and never provide you with the promised property valuation report.
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About homelight.com
If you're buying a home, selling your house, or doing both at the same time HomeLight brings everything together on one convenient platform.
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Technology Stack
homelight.com uses 15 technologies across their website including Google Fonts, HSTS, Ruby on Rails, and more.
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Google Fonts
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Ruby on Rails
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jsDelivr
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AWS CloudFront
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Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
homelight.com receives approximately 740.8K monthly visitors and ranks #64,857 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:53 on the site.
The majority of homelight.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about homelight.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit homelight.com directly at https://homelight.com.