upnest.com
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UpNest: The Agent Marketplace Gamble
Why this 33-person team is betting everything on agent competition
UpNest isn't just another real estate website—it's a high-stakes experiment in flipping the traditional agent selection model on its head. By forcing agents to compete for client business, they've built a marketplace where sellers hold the power, but the execution reveals a stark reality about scaling in the fragmented real estate tech space.
"In a market where agents traditionally set the terms, UpNest created a reverse auction where sellers watch bids roll in—brilliant in theory, but the 2.9/5 Trustpilot score suggests friction in execution."
The 33-Person Powerhouse
With just 33 employees and $4M in revenue, UpNest operates lean in a notoriously relationship-driven industry. Their team structure reveals a focus on consumer success—names like Jon Lopossa (Consumer Success Manager) and Nicole Padilla (CSR) signal they're betting on human touch over pure automation. The real question: can this small team scale support as they grow, or will they become a victim of their own marketplace model?
Traffic Reality Check
The data paints a picture of a niche player, not a category leader. 57K monthly visits with a global rank of #503,411 puts them far behind industry giants. The 97% traffic concentration in a single undefined country suggests either data collection issues or extreme geographic concentration—both red flags for a platform that should have national appeal. Yet their 817K backlinks show they've been playing the SEO game for years.
The keyword strategy reveals their actual user intent: 64% of their top search terms are commission-focused queries. This isn't about finding the best agent—it's about finding the cheapest. '6% commission on 373,000' (1,340 monthly searches) and 'what is the realtor commission if selling' (300 searches) dominate their organic traffic. UpNest has positioned itself as the discount broker alternative, not a premium service marketplace.
- RealChoice™ Selling algorithm attempts to quantify agent quality beyond price
- Social presence across Twitter, YouTube, Facebook, and Instagram shows marketing investment
- Tech stack favors speed over innovation (Bootstrap, DaisyUI, Font Awesome)
- Minimal organic search traffic (29%) suggests heavy reliance on direct/referral channels
- No funding data listed—likely bootstrapped or early-stage private equity
The Commission Squeeze Paradox
UpNest wins by commoditizing agents, but commoditized markets rarely produce premium outcomes
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5 keywordsHow is Upnest's SEO?
Open Graph Image
//rcscf.upnest.com/images/save-when-realtors-compete-upnest.jpg
Meta Tags
Compare Real Estate Agents | Agents Compete For You!
Top Real Estate Agents & Realtors | How to Find A Local Realtor Near You
Compare Agents. Find a Trusted Expert. RealChoice™ Selling analyzes thousands of local agents and finds the best to compete for you!
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UpNest
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Reviews (2)
"If you're a realtor considering paying…
"If you're a realtor considering paying for leads from Realtor.com, save your money. I was promised good leads of people ready to transact, but what I got was a list of dead ends. Let me be clear about the 'leads' they send: 90% are duds. They're either people who clicked a button by accident, students doing research, or they provide completely fake contact info. I spent countless hours chasing ghosts. The few people I did manage to speak with were either 'just looking' with a timeline of 2-3 years out or were already working with another agent. This service is not a tool for business growth; it's a drain on your marketing budget and your time. I cancelled my service and wish I had listened to the other negative reviews. A complete waste."
Every single time I've close to…
Every single time I've close to transaction we've had problems for a week with them saying they didn't receive the payment, documents, etc. I've had to get on the phone with them and send emails back and forth probably a hundred times. We turned in the check last time and now I'm being threatened by collection agencies because they have no idea what's going on. It's ridiculous
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About upnest.com
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Technology Stack
upnest.com uses 14 technologies across their website including Font Awesome, Amazon Web Services, AWS CloudFront, Adobe Launch, and more.
Fonts
Font Awesome
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Tag Managers
Adobe Launch
Analytics & Marketing
New Relic, Amplitude, Segment, Google Tag Manager
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
upnest.com receives approximately 57.1K monthly visitors and ranks #503,411 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:49 on the site.
The majority of upnest.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about upnest.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit upnest.com directly at https://upnest.com.