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Houzeo: The $44M Disruptor Killing Real Estate Commissions
How a flat-fee MLS platform scaled to 217k monthly visits without VC funding
In an industry where agents still demand 6% commissions for taking photos and posting listings, Houzeo is quietly building a $44M empire by asking one radical question: What if sellers kept that money instead?
"Houzeo isn't just disrupting real estate—it's weaponizing the MLS against the very commission structure that built it."
The DIY Revolution
Houzeo's 159 employees serve 217,000 monthly visitors, generating $43.9M in revenue. That's $276k revenue per employee—exceptional for a services business. Their model? Flat-fee MLS listing for sellers (typically $99-$499) and buyer tools for free. They've turned the traditional agent model on its head: instead of paying 6% on a $500k house ($30k), sellers pay $499 flat. The math is brutal for traditional brokerages.
Traffic Without Paid Ads
With 60% organic search traffic and 34% direct traffic, Houzeo has built a moat through SEO dominance. Their backlink profile (769,572 links) suggests aggressive content marketing around state-specific MLS listing guides. Keywords like 'how to list on MLS in Montana houzeo' and 'how to sell a house in Florida houzeo' reveal a playbook: capture every state's DIY seller market. This isn't accidental—it's a calculated land grab for long-tail real estate intent.
The company's social presence is active but not overwhelming—Twitter, YouTube, Facebook, LinkedIn, and Instagram. But the real signal is their Trustpilot score: 4.8/5 from 3,380 reviews. In an industry notorious for consumer distrust, that's a massive credibility signal. Their tech stack (Swiper, Tailwind, Bootstrap) is modern but pragmatic—they're not building bleeding-edge tech; they're executing a proven playbook at scale.
- Flat-fee MLS listing eliminates 6% commission model
- State-specific SEO captures long-tail seller intent
- 60% organic traffic proves content moat is real
- 4.8/5 Trustpilot score builds trust in low-trust industry
The Real Estate API No One Saw Coming
Houzeo isn't building a brokerage—it's building the infrastructure for a post-commission real estate world. Every backlink, every state guide, every Trustpilot review is a brick in a wall that traditional agents can't climb.
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Houzeo: America’s Best Home Buying & Selling Platform
Search millions of homes for sale, get real estate market reports, list your house on the MLS for a flat fee with no commissions or hidden fees, and more.
Houzeo: Homes for Sale, Flat Fee MLS, FSBO, Real Estate
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Reviews (20)
Victor did a great job on informing us…
Victor did a great job on informing us about our listing of our home and site for interested buyers
The agent answered my questions…
The agent answered my questions efficiently. His name was Faiz Miller.
I appreciate this company and the service is available
I appreciate this company and the services they offer their concise. They explain everything they’re kind they do the job needed. I can’t say enough positive things about Houzeo. Also my agent Sebastian was above and beyond to help me he was patient. He was kind. He explained everything I can’t say enough about him either thank you. Thank you so much.
Everything went smoothly
Everything went smoothly. I really appreciated the professional support I received from Asher and Nash. I will definitely use this application again.
Bethany is Wonderful!
Bethany is patient, kind and highly effective!!!
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About houzeo.com
Search millions of homes for sale, get real estate market reports, list your house on the MLS for a flat fee with no commissions or hidden fees, and more.
Company Overview
houzeo.com Social Media
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Technology Stack
houzeo.com uses 21 technologies across their website including Google Maps, Font Awesome, Google Fonts, Laravel, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Scheduling
Calendly
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
houzeo.com receives approximately 217.6K monthly visitors and ranks #182,244 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:17 on the site.
The majority of houzeo.com's traffic comes from undefined, undefined, .
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