hoppr.com.au
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The Invisible Ad Tech Giant
A $6M revenue company with zero traffic and a niche focus on pay-TV partnerships
Hoppr operates in the shadows of the ad tech world, building a $6M business with a strange paradox: zero public traffic and a team of 30 focused on the most specific corner of the market—pay-TV operators.
"Zero traffic isn't a bug—it's a business model. Hoppr isn't selling to consumers; they're the infrastructure behind the ads you see on your TV."
The B2B2C Ghost
Hoppr's customer delivery head Francene Flint and CIO Marco Vicario aren't optimizing for SEO. Their 30-person team builds ad tech for pay-TV operators and network service providers—the invisible layer between content and advertisers. This isn't a consumer-facing platform; it's enterprise infrastructure with a $6M valuation and no need for public traffic.
The Niche Play
While competitors chase broad programmatic advertising, Hoppr's head of partnerships Georges Laplanche targets a dying breed: pay-TV operators. In an era of cord-cutting, doubling down on legacy infrastructure is either brilliant or delusional. Their tech stack—Squarespace, Tailwind, Cloudflare—suggests they're building lightweight, fast solutions for a market that still pays premiums for TV advertising.
The company's structure reveals everything. With Chris Singleton as CSO and Jarod Stone as COO, Hoppr is clearly execution-focused. They're not a VC-backed rocket ship; they're a profitable, focused machine serving a specific vertical. The lack of traffic data isn't a red flag—it's a signal that they're operating in the enterprise lane, where deals are done through partnerships, not Google searches.
- Zero organic footprint suggests enterprise-only distribution
- Pay-TV partnerships indicate a legacy tech focus in a streaming world
- 30-person team at $6M revenue = $200K/employee efficiency
- Squarespace + Ant Design suggests rapid prototyping over custom builds
The Quiet Giant Strategy
Hoppr proves you can build a $6M business without a public face—if you own the infrastructure others depend on. In an age of noise, their silence is their moat.
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About hoppr.com.au
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Technology Stack
hoppr.com.au uses 11 technologies across their website including Adobe Fonts, Google Fonts, Squarespace, Cloudflare, and more.
Fonts
Adobe Fonts, Google Fonts
CMS
Squarespace
Cloud & Hosting
Cloudflare
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
UI Libraries
Ant Design
Traffic & Audience
hoppr.com.au receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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