AdReady.com isn't just a domain; it's a ghost in the machine. While the domain resolves to Digital Remedy—a performance marketing agency—the legacy of AdReady (acquired by CPXi in 2012) lives on in the company's DNA. This is the story of a tool that became a service, and a brand that quietly swallowed its own origin story.

"They don't sell software; they sell outcomes. The pivot from 'AdReady' the tool to 'Digital Remedy' the service is a masterclass in survival."

• Legacy Tech Stack: Uses jQuery and Bootstrap, suggesting a reliance on stable, older frameworks rather than bleeding-edge React/Vue architectures.
• Zero Organic Footprint: No tracked traffic suggests a B2B model driven entirely by sales outreach and existing client relationships.
• Social Consistency: Maintains active profiles (Twitter, LinkedIn, YouTube) but lacks the explosive growth metrics of modern ad tech unicorns.

For founders and investors, AdReady (now Digital Remedy) serves as a case study in niche dominance. They aren't trying to be the next The Trade Desk. Instead, they have carved out a defensible position in the messy middle of performance marketing—managing the complexity of OTT and CTV advertising for clients who don't have the in-house bandwidth. Their revenue-per-employee (~$175k) is respectable for a service-heavy business, indicating efficient operations despite the small scale.