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iconscout.com

20 technologies
VerifiedVisit1.6M/mo$3M2820 Tech
Deep Dive

IconScout: The 13M Asset Behemoth

A deep dive into the design asset giant challenging Adobe and Figma's dominance.

In the crowded world of design resources, IconScout isn't just playing the game—they are rewriting the rules of asset accessibility. With a staggering 13.1 million assets and a lean team of 28, this platform has quietly become the backbone of modern UI/UX design.

13.1M+
Design Assets
1.58M
Monthly Visits
$3.3M
Annual Revenue
28
Employees

"IconScout has achieved scale that usually requires enterprise headcount, proving that in the age of digital assets, leverage beats labor."

The Scale Paradox

Despite ranking #29,155 globally and pulling in 1.58 million monthly visits, IconScout operates with a hyper-efficient model. Their organic search traffic sits at a dominant 64%, driven by a massive backlink profile of 1.57 million. This isn't paid growth; it's product-led virality.

The User Base Reality

While their Trustpilot rating sits at a mediocre 2.7/5 (based on 126 reviews), the raw traffic data tells a different story. Users are flocking to the site, likely driven by the sheer breadth of assets—from Lottie animations to 3D icons—that competitors struggle to match in volume.

The competitive landscape is fierce. The data reveals that while users search for 'flaticon' (791K volume) and 'freepik' (5.4M volume), 'iconscout' itself commands 32K monthly branded searches. This indicates a strong brand recall, yet it also highlights a massive gap between the market leaders and IconScout in pure search volume dominance.

  • Tech Stack Agility: Built on a modern stack including Tailwind CSS and PWA capabilities, ensuring fast load times for heavy asset libraries.
  • Strategic Partnerships: Footer links point to Lottiefiles.com for careers and team pages, suggesting a deep ecosystem integration or shared ownership.
  • Monetization Model: Revenue of $3.3M suggests a successful transition from purely free assets to premium subscription tiers.
Lacks the massive brand awareness of Freepik
Massive 13.1M asset library
Trustpilot sentiment suggests user experience friction
High organic traffic efficiency (64%)
Global rank is outside the top 10K sites
Lean operations (28 employees for $3.3M revenue)

The Silent Giant of UI Design

IconScout proves that in the SaaS design world, massive inventory combined with lean operations can disrupt even the largest incumbents.

What tech stack does Iconscout use?

25 detected
Error Tracking1
Cloud & Hosting1
Analytics & Marketing2
Build Tools1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
A
Amplitude
G
Google Analytics
G
Google DoubleClick

How much traffic does Iconscout get?

Traffic & Engagement

1.7M
Monthly Visits
+6.0%
4.6
Pages/Visit
6:28
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend+3%
1.6M
Oct 2025
Oct
1.6M
Nov 2025
Nov
1.7M
Dec 2025
Dec

Rankings

#31,363
Global Rank
#11,100
India Rank
Online Services
Category

Backlinks & Authority

1.6M
Backlinks
20.1K
Ref. Domains
54
Authority Score
Low
Penalty Risk
Backlinks Trend+9%
1.4M
Jul 2025
Jul
1.4M
Aug 2025
Aug
1.4M
Sep 2025
Sep
1.2M
Oct 2025
Oct
1.5M
Nov 2025
Nov
1.6M
Dec 2025
Dec

Search Traffic

Organic
468.1K
Paid
7.9K

Top Organic Keywords

#1iconscout
12,100 vol5.8%
#10sex position gif
60,500 vol1.1%
#4files zero
110,000 vol0.9%
#2youtube icon
14,800 vol0.8%
#3phonepe logo
18,100 vol0.8%

Where is Iconscout's audience located?

🇮🇳India20.7%
🇺🇸United States13.1%
🇮🇩Indonesia6.4%
🇩🇪Germany5.1%
🇹🇷Turkey3.6%

Device Distribution

Desktop54.2%
Mobile45.8%

What keywords does Iconscout rank for?

5 keywords
1iconscout32.7K vol$1.83
2flaticon791.5K vol$0.88
3freepik5.5M vol$0.50
4gif775.0K vol$0.48
5flat icon159.1K vol$1.04

How is Iconscout's SEO?

Open Graph Image

OG Image preview
og:image

https://cdna.iconscout.com/img/homepage.fba9c6a.png

Meta Tags

title80 chars

13.1M+ 3D Icons, Lottie Animations, SVG Icons & Vector Illustrations | IconScout

description118 chars

Access 13.1M+ royalty-free assets. Download curated Animated Icons, Stickers, Emojis & Logos for Figma, Adobe & Canva.

languageEN

H1 Tags

h1Over 13.1M+ Design Assets

Schema Types

OrganizationWebSiteWebPageImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObjectImageObject

Who works at Iconscout?

Loading leads...

What do customers think of Iconscout?

Iconscout

Iconscout

2.7
126 reviews
✓ Claimed

Categories

Online Marketplace#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
6/19/2020

Contact Information

Address:
Surat, IN

Reviews (20)

Filter by rating:
Urvi sheth
1/20/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/1/2026
I’ve been a contributor on IconScout…

I’ve been a contributor on IconScout since 2020 and the experience has been really good overall. The platform is easy to use and well organised. I also use IconScout for my personal design work, and the quality of icons and images is excellent. You can easily find good-looking icons for different design needs. Definitely a reliable platform 👍

Riya Shah
1/20/2026
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 1/16/2026
Best one place solution for icons &…

Best one place solution for icons & illustrations.

Dhruven VariyaVerified
5/8/2025
🇮🇳 India2 reviewsOrganicUnverified
Experience date: 5/8/2025
Long time user of Iconscout.

I’ve been with IconScout for a while, and it keeps getting better. Since the Lottiefiles acquisition, the Lottie animations have been a fantastic addition. It’s exciting to see the platform evolve while staying true to its quality roots. I also love their collection, which I think is getting uploaded on a daily basis.

Alfonso Riquelme
10/7/2024
🇪🇸 Spain1 reviewsOrganicUnverified
Experience date: 10/7/2024
A Must-Have Tool with Outstanding Support

Iconscout provides a fundamental tool for designers, especially useful for quick access to high-quality visual resources like icons, illustrations, and graphic elements. The library is extensive and well-organized, saving time and streamlining creative workflows. Plus, the elements are up-to-date with current design trends, and the interface is intuitive, making it accessible for both beginners and experienced professionals. I had an issue with a payment, and the Iconscout team resolved it in a very elegant way. I highly recommend this service for its utility and outstanding customer support.

Alpár MéderVerified
2/21/2024
🇷🇴 Romania2 reviewsOrganicUnverified
Experience date: 2/21/2024
Best to Buy and Sell your Icons

One of the fastest-growing platforms I ever had the pleasure to work with. Buy or sell your icons are both easy and with a huge attention on user experience! I was a contributor at the very beginning of their journey and I can tell you, worth every penny! They are always there to help if you have any questions! Thank you Iconscout TEAM for everything!

Frequently Asked Questions about Iconscout

What is Iconscout's Revenue?
Iconscout generates approximately $3M in annual revenue. With 28 employees, that's $119,000 per employee.
What does Iconscout do?
Access 13.1M+ royalty-free assets. Download curated Animated Icons, Stickers, Emojis & Logos for Figma, Adobe & Canva.
How fast is Iconscout growing?
Iconscout has grown by 6.0% in the last 6 months according to traffic data.
How do people interact with Iconscout?
When visiting Iconscout, visitors view an average of 4.6 pages per visit, and spend around 6:28 on the site, and the bounce rate is 51.1%.
How do people find Iconscout?
1.2M people (72%) visit Iconscout directly. 468.1K (28%) find them through organic search. 7.9K (0%) come through paid advertising.
Who uses Iconscout?
Iconscout's top market is India with 349.6K visitors (20.7%). United States is 2nd with 220.7K (13.1%). Indonesia is 3rd with 107.7K (6.4%).
What technologies does Iconscout use?
Iconscout uses 20 technologies across their website including Fonts, Error Tracking, CMS. Key technologies include Font Awesome, Sentry, Strapi, Webflow.
Who are Iconscout's competitors?
Iconscout's main competitors include easel.ly, Figma, Elegant Themes, Markzware, Avocode. These companies operate in similar markets and compete for the same customer base.
What do customers think of Iconscout?
Iconscout has a Trustpilot score of 2.7 out of 5 (2 stars) based on 126 customer reviews.

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About iconscout.com

Access 13.1M+ royalty-free assets. Download curated Animated Icons, Stickers, Emojis & Logos for Figma, Adobe & Canva.

Company Overview

iconscout.com
Website
computers_electronics_and_technology
Industry
#29,155
Global Rank
1.6M
Monthly Visitors
20
Technologies

Technology Stack

iconscout.com uses 20 technologies across their website including Font Awesome, Sentry, Strapi, Webflow, and more.

Fonts

Font Awesome

Error Tracking

Sentry

CMS

Strapi, Webflow

Cloud & Hosting

Cloudflare

Analytics & Marketing

Amplitude, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

1.6M
Monthly Visits
38%
Bounce Rate
4.5
Pages/Visit
3:22
Avg. Duration

iconscout.com receives approximately 1.6M monthly visitors and ranks #29,155 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 3:22 on the site.

The majority of iconscout.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is iconscout.com?
Access 13.1M+ royalty-free assets. Download curated Animated Icons, Stickers, Emojis & Logos for Figma, Adobe & Canva.
How much does iconscout.com cost?
You can view iconscout.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does iconscout.com use?
iconscout.com uses 20 technologies including Font Awesome, Sentry, and 14 more. View the full tech stack analysis above.
How do I contact iconscout.com?
You can contact iconscout.com via email at [email protected] or through their contact page.
What are iconscout.com's social media accounts?
iconscout.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is iconscout.com hiring?
Check iconscout.com's careers page for current job openings and opportunities.
How popular is iconscout.com?
iconscout.com receives approximately 1.6M monthly visitors and ranks #29,155 globally.

Related Searches

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This page provides publicly available information about iconscout.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iconscout.com directly at https://iconscout.com.